Matchbox kitchenware franchises founded on family-owned success story

Since launching in 1996, Matchbox has grown from two family-owned and operated stores to encompass a multi-million dollar network of kitchenware franchises, underpinned by an unwavering commitment to growth.

What began as a giftware company has expanded over the years to become a specialist in everything kitchen and dining related. A commitment to evolution and to its customers has seen Matchbox experience rapid growth since franchising began.

The kitchenware franchise have even been recognised on the 2010 BRW Fast Franchises list, polling 4th fastest in Australia for revenue growth and 3rd fastest in number of outlets opened.

Matchbox offers many benefits to operators of the company’s homewares franchises, including:

• a highly recognised retail brand
• a systems support network and ongoing professional development
• state of the art shop design and merchandising solutions
• great locations
• a high growth category
• global and local suppliers
• advanced systems; and
• local and national marketing initiatives.

• information technology
• stock management
• back office systems
• product purchasing
• product knowledge
• sales techniques
• merchandising
• staff training
• finance and business management; and
• local area marketing.