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Matchbox Franchise - About Us

by Matchbox Franchising
Who is Matchbox?

Matchbox franchising is a family owned and operated homewares franchise specialising in homewares and kitchen accessories.

Starting with stores at High Street Armadale and Chadstone Shopping Centre, Matchbox has successfully grown to a chain of over 10 stores throughout Melbourne and expanding interstate.

Matchbox provides its customers with a simple formula - famous brand name products at the right price and customer service standards to ensure any specialist needs and wants are met. Product selection is a critical area at Matchbox with buyers constantly searching for that something different to compliment the stores. So whether it's a Scanpan Wok, Wusthof knife or even beach umbrellas with a difference, it will be at Matchbox.

The Matchbox Retail Journey

As a two store operation in 1996, Matchbox giftware franchise has grown steadily to establish itself as a leading brand name in a growing market segment.

Now with over 10 stores Matchbox kitchenware franchise is in a unique position to create a major national brand name and become the pre-eminent operator in this market. In embarking on the retail journey we are looking for like minded and motivated people as franchisees who want to be part of this exciting retail vision.

We have decided that franchising will play a major role in our Growth Strategy as it allows us to increase our market share whilst spending a majority of the time working to enhance the brand and systems for the benefit of both Matchbox and its franchisees.

Matchbox Franchise - The Next Step

Where to from here?

Ultimately, Matchbox wants the 'right' people to join our team: people who share our passion, vision and ideals. Consequently, Matchbox has a recruitment, screening and selection process that is focused on achieving this objective.

  • Once you have registered your initial interest, we will contact you via phone and engage in a general discussion. If, following this, we are both comfortable to proceed we will arrange a suitable time for a first interview.
  • The initial meeting is to clarify the key elements of the Matchbox business opportunity for you, and to provide us with some information about yourself. You will be required to sign a Confidentiality Agreement. Essentially this meeting is a 'get to know you' meeting. At the end of the meeting you will be provided an application form for you to take home and complete.
  • During the interim between the first and second meeting you are encouraged to conduct any research you deem appropriate in your decision-making process. If you intend to proceed further, you will be expected to make a refundable application fee of $3,000 accompanied by your completed Franchisee Application Form prior to your second meeting.
  • The second meeting will be held, during which your application form and some of the more specific issues regarding franchising, such as the franchise code of conduct, disclosure document, and franchise agreement will be discussed. You will then be required to take these documents and seek independent legal and accounting advice.
  • The third meeting is to resolve any outstanding issues and where possible provide the opportunity to meet key head office team members.
  • The key objective of the fourth and final meeting is to finalise the decision and sign the offer to franchise. At this point you will be expected to pay the franchise fee and the legal documentation will proceed to be drafted and signed.


This rigorous process will ensure we have team members on board who encapsulate our values and philosophies, positioning Matchbox for success.

22.04.2008
FCA MemberFCA Member

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Matchbox Franchising News

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Matchbox kitchenware franchises founded on family-owned success story
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21/02/2011 - Now available from Matchbox homewares franchises, ‘Real Kids, ...
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Contact Matchbox Franchising

Tel: 1300 905 821

Fax: 03 9528 5922

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