Exclusive kitchen and cookware innovations key focus for Matchbox homewares franchises

Matchbox homewares franchises are founded on a strong brand identity that wholeheartedly focuses on delivering everything consumers could ever need in kitchen and cookware.

Offering much more than just cookware, tableware, gadgets and appliances, Matchbox makes luxury affordable, while maintaining a stylish, professional and unique corporate identity.

Over 50 professional brands and more than 5,000 products are available from Matchbox homewares franchises. The company compliments its product range with tips, recipes, techniques, settings and tools that engage customers and encourage further sales.

These concepts are delivered at Matchbox kitchenware franchises through a variety of touch points, which include:

• in-store cooking and product demonstrations
• in-store promotions
• local marketing material
• major campaigns; and
• online marketing.