Matchbox Franchising

The Secret Recipe to our Success

Matchbox is Australia's leading kitchenware and cookware specialist, with stores Australia wide.

An independent, family owned retailer, Matchbox does much more than simply supply cookware and kitchenware - we are focused on turning our customers into professional home cooks through a fun and engaging in-store experience. Our new Matchbox stores even have inbuilt kitchens for cooking demonstrations and cooking classes.

Franchises are currently available across Australia. Our successful franchise group has grown an impressive 144% in number of stores over the past three years. With a group turnover for 2010 of $30 million (up 150% over the previous three years) and a national expansion plan of 60 stores in the next 5 years, we are clearly carving out a solid position in our market.

Matchbox has been listed as the 2nd fastest growing franchise in the BRW Fast Franchise 2011 list, jumping from 4th place in 2010. If you dream of running your own business, then a Matchbox franchise could be for you! With bank accreditation available, it's more affordable than ever to live that dream.

Secret History

Matchbox has been a family-owned operation since 1996. We have grown from just 2 stores (in High St Armadale and Chadstone Shopping Centre) to a multi-million dollar franchise group with outlets Australia wide.

Following an extensive rebrand, what began as a giftware company, is now a specialist in everything cookware and kitchenware related. Our innovation in direction illustrates our strong commitment to creating a point of difference in a market that is traditionally dominated by generic homeware offerings from large retailers and department stores.

Secret Franchise Formula

The secrets that make our stores so successful are the same that bring success to our franchisees. It is our commitment to evolution and to our customers that attracts and retains quality franchisees.

The benefits of becoming a franchisee are many. Matchbox offers:

• A highly recognised retail brand
• A systems support network and ongoing professional development
• State of the art shop design and merchandising solutions
• Great locations
• A high growth category
• Global and local suppliers
• Advanced systems
• Local and national marketing initiatives
• Customer satisfaction

Secret Brand Strategy

Everything our brand communicates is wholeheartedly focused on delivering exclusive kitchen and cookware innovations. Matchbox the premier kitchen and cookware supplier, offering everything foodies and entertainers could ever need in cookware, tableware, gadgets, appliances and much more. We are innovative, stylish, caring, professional and unique, offering affordable luxury to our kitchen connoisseurs.

Matchbox staff are helping to bring the brand to life through consumer education, offering secret tips, secret recipes, secret cooking demonstrations and even cooking classes. Our dedication to our customers makes us the preferred destination for everything culinary.

Secret Training & Support

Our training programs are designed to maximise our franchisees success, covering all key aspects of managing your Matchbox store, including:

• Information technology
• Stock management
• Back office systems
• Product purchasing
• Product knowledge
• Sales techniques
• Merchandising
• Staff training
• Finance and business management
• Leasing
• Local area marketing

The Secret is Out…

The secret recipe to a successful business is its foundation. Matchbox is proud to offer potential franchisees the opportunity to experience our master kitchen.

Contact us via the Quick Request today and start your own Matchbox success story!