Established in 1998, Marketminds is a specialist in business format franchising and has assisted numerous businesses in franchise development, franchise strategy, franchise documentation, franchise recruitment strategy and franchise marketing.
Specialists in Business Format Franchising
Managing Director Philip Ciniglio and Marketing Director Peter Darnell bring together decades of practical franchising expertise and are uniquely positioned to provide informed advice to businesses wishing to franchise or existing franchisors wishing to take their business to the next level.
Through his involvement with global corporate organisations, Philip has over 30 years of business, sales and marketing experience and has held senior positions in general management, marketing, sales management and franchising. Philip has more than 20 years association with the Franchise Council of Australia, including five years as the Queensland President and a National Board Member. He has also held executive positions with well known franchised brands such as Bridgestone Australia, Donut King Australia, Century Yuasa Batteries and Bartercard Australia.
Peter has over 30 years experience in consumer marketing and business management, including 15 years with the international food and tobacco giant Philip Morris Ltd in senior roles such as National Key Account Manager, National Retail Development Manager and Senior Brand Manager. Over the past 15 years Peter has worked as National Marketing Manager for such well known franchised brands as Donut King Australia, BB’s Espresso, Lenard’s Poultry, Brumby’s Bakeries and Eagle Boys Pizza.
Many emerging franchisors cannot afford to retain experienced, highly qualified franchise specialists on staff at the beginning of their growth cycle. Using a large agency may also be too complex and too expensive for many prospective franchisors. Unfortunately this is exactly the time when a franchisor needs franchising and marketing expertise most.
Marketminds can address this need by providing an out-sourcing option to its clients and will structure a payment plan to meet individual needs. In effect, Marketminds can function as if it were your in-house franchising and marketing department, providing services as and when they are needed.
Marketminds will not just advise but will also provide templates, plans and manuals as deliverables to assist in running and improving the operation of your business. We use unique strategies that not only protect your business but assist in optimising your growth.
Marketminds can conduct a financial and strategic audit on your business to assist in your performance. We can work with your business to develop a range of strategies and tactics that can be implemented to build a successful franchise.
Marketminds, through its highly developed financial and profiling abilities, will investigate your company’s systems and operations for opportunities, and then deliver tactical analysis and strategic solutions.
Marketminds consultancy services cover the following areas:
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Starting a Franchise Company - A to Z
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Established Franchisor - Audit, improve and grow
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Business and Financial Modelling & Planning
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Business Mapping
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Franchise Recruitment Strategy
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National & Local Area Marketing
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Import & Export of Franchised Systems
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Personal Selling Skills & Sales Management Training
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Conference Key-Note Presentations & Workshops
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Mediation
Whatever your needs are in marketing your franchise you can be sure that Marketminds have had prior experience in developing and executing high quality strategies to meet those needs. Contact us today to discover how Marketminds can assist you to take your business to the next level.