Lollipop's Playland & Cafe

Lollipop’s Playlands have revolutionized the children’s indoor playland market, creating a unique and highly successful business. We’ve been developing and fine-tuning the Lollipop’s franchise system since it began in 1993 and we’re inviting prospective franchisees to join us in making the Lollipop’s brand even bigger and better. At present we have 24 sites open across Australia, New Zealand and Indonesia with many more in development. We’ve had over 10 million children visitors, so we know we’re doing something right! As opposed to just food franchises which attract a lot of negative publicity we are a guilt free attraction to parents. In fact, with kids running, climbing and developing their coordination at our playlands we like to think we are doing our small part to prevent childhood obesity!

About Lollipop’s

Lollipop’s Playland & Café is Australia’s market leader in children’s indoor play and is an all weather adventure playground designed for safe and enjoyable use by children from 0–11 years of age. Lollipop’s success has developed from the business being all about fun. We provide parents with a clean, safe, high quality place for their children to play in, explore and use their imaginations.

Play activities & facilities available include:

• A huge adventure climbing playframe 
• Bouncy castles 
• Ball pits 
• Merry go round 
• Ride on cars and toys 
• Party rooms and awesome parties 
• Computers/playstations 
• Play believe and quiet areas 
• Specialist toddler area 
• Café serving fresh, high quality food and drinks

Security & safety are very important features in a Lollipop’s Playland, with security gated entry, wristbands on all children and restricted access for adults without children. Parents are encouraged to climb, play and interact with their children in the various activity areas. Alternatively, parents can watch their children from the seating areas throughout the playland. We encourage our licensees to work on the business not necessarily in the business (We’ll explain that important difference in person). We believe that children’s entertainment will experience continued growth with families being “time poor” and wanting to spend more quality time together.

Franchisor Support

You’d be hard pressed to find a franchise system where you get so much support!

Analyse what is on offer…

Communication

• Weekly sales reporting data. 
• Regular email group updates. 
• Monthly Newsletter. 
• Australian conference every year where we get our franchisees together to share ideas.Want to travel overseas Usa, Hong Kong, Berlin? International industry conference opportunities available also. 

Business Planning and Management Support

• Budgeting models for each financial year of trade. 
• P&L comparisons for monthly management accounts. 
• Business planning visits and meetings. 

Operational Support

• Regular visits with a set agenda of discussion points and a business review check list to ensure you are maximising your efforts. 
• The latest in equipment improvements. 
• Purchasing power—discounts on food, drinks and other items. 
• An online franchise manual accessible through a special “franchisee only area”. 
• Training Modules. 
• OH&S accredited program. 

Marketing Support

• Manage, action and administer the national and state advertising funds. 
• Review and share local marketing initiatives. 
• Co-ordinate joint activities. 
• Manage the website. 
• Manage brand/logo evolution and standards. 
• Assist with sourcing promotional/merchandise options. 
• Brand manual for design and logo usage guidelines. 
• Marketing materials/templates. 
• TV Ad scheduled nationally on free to air. 

System Development

• Site location. 
• Site Development. 
• Assist with relocations as needed. 
• Assistance with on sales of franchises by existing franchisees. 
• Strategic new initiatives through the management of the brand. 

Yes I Want My Own Lollipop’s!

We are looking for people who have:

• A love of working with children and a yearning to offer the best 
• A commitment to excellence in customer service 
• A willingness to succeed 
• The ambition to develop and grow a business 
• The passion to maximize your store’s potential 
• The desire to be the owner-operator of their own franchise and the commitment to work unorthodox hours 
• A strong work ethic 
• A high level of energy and charisma, and the ability maintain an upbeat atmosphere 
• Sound management and administrative skills. 

If you think you meet our criteria and wish to be part of the Lollipop’s franchise system visit us online, fill in an application form and we will contact you shortly.