Lenard's research reveales Aussies turn to chicken in tough times

Compelling new research revealed today by specialty Lenard’s Pty Ltd , shows the direct affects of the economic downturn. And it’s good news for chicken.

Nearly 11,000 Australians were surveyed and over 54 per cent believed chicken was the best value for money meat, being consumed at meal times on average 2.3 times a week. Only 25% of respondents believed beef to represent the greatest value.

“This confirms what I’ve always said. Chicken is the better value meat. It’s lean, versatile and delicious. And it’s great value compared to your more expensive meats,” says Lenard Poulter, founder and executive director of the retail chicken franchise.

The research showed that four in five (82%) of those surveyed saw beef, lamb and pork luxury food items. According to the Meat and Livestock Associations own research, consumption of these meats has declined in the last quarter of 2008.

Poulter commented on the results saying “Chicken is lean, low in saturated fat, high in protein and packed with vitamins and minerals, and it’s clear that Aussies are starting to get the message that chicken is not only good for your health, but also your hip pocket.

“Lenard’s has been providing Australian families with a variety of delicious and nutritious products for over 20 years, so we are confident these statistics genuinely reflect the shopping trends we’ve been observing over the years,” he said.

“If customers were to believe the advertising hype beef and lamb might come out on top, but our survey proves that customers are voting with their dinner plates.”

Further research conducted by the chicken franchise company also revealed that in the two major supermarket chains across the country, the commonly charged price per kilo for tray-packed skinless chicken breast was more expensive than Lenard’s price per kilo.