Lenard’s and IGA unite to strengthen fresh offer

Specialty chicken retail franchise company, Lenard’s Pty Ltd , has announced an agreement with Metcash to expand the Lenard’s brand nationally through IGA Supermarkets.

Lenard Poulter, Founder of the chicken takeaway franchise company says the alliance represents an opportunity to fast-track Lenard’s ambitious growth strategy moving into its twenty-second year of business.

“The combined strength and success of IGA and Lenard’s represents a unique and exciting opportunity for our business,” Mr Poulter said.

“As the fastest growing independent retailer in Australia with over 1,300 stores, the alliance with IGA provides Lenard’s an opportunity to rapidly expand on our already booming market presence across the country,” he said.

“For our existing franchise owners, it means an opportunity to accelerate the growth of the brand and continue to raise the awareness of Lenard’s excellent value-added and fresh chicken range.

“For our loyal customers, it means being able to offer added convenience to their daily or weekly shopping routine by making their favourite Lenard’s products more accessible and offers us a point of difference to our competitors,” Mr Poulter said.

Lenard’s has 180 franchised and company-owned stores across Australia, with a presence in more than 25 IGA Supermarkets in Queensland, New South Wales and Victoria.