Lenard’s Extends National Media Campaign in “Clever Chicken”

Lenard’s chicken franchises has extended their “What’s for Dinner?” branding initiative with their new “Clever Chicken” national media campaign. The “Clever Chicken” campaign will reveal the answer of the first campaign’s question.

The “Clever Chicken” campaign is designed to complement the “What’s for Dinner?” launch, which included a conducted survey taken by 2,535 individuals, in conjunction with Pacific Magazines July 2011 issue.

The survey revealed most Australians prefer chicken for their weekday dinners, with an average of 2.1 chickens eaten within a week. Australians chose chicken as their choice in meat for they are easy to cook, versatile and good value for money. A further 62% said they purchased chicken more than any other kind of meat.

The “Clever Chicken” campaign will feature Barbara Northwood, Food Editor of food for New Idea as well as a everyday Australian food icon. The campaign consists of Lenard’s showcasing their popular freshly pre-prepared and ready to cook range of meals to provide a variety of answers to the “What’s for Dinner?” question.

Including a partnership with Seven Media Group, Lenard’s “Clever Chicken” advertisements will be featured across a variety of Seven’s media assets including the Seven Network, selected magazines and online with Yahoo!7.