Latte Cartelle – Coffee Drive-Thru franchise group rebrands

A new visual identity for Latte Cartelle – Coffee Drive- Thru is now being rolled out across its four Melbourne drive through coffee franchises. The rebrand incorporates the Latte Cartelle’s premium cafe style coffee and quality service. The drive through coffee shop franchise company wanted to create a distinctive look that was smart and fresh and easily identifiable by their customers and reflective of the company’s core value; premium coffee.

Established in 2003 The Latte Cartelle was the first drive-thru coffee company in Melbourne and after five successful years, launched into franchising in 2009.

Latte Cartelle approached Marke Brand Strategy and Design for a complete rebrand. Marke founder Luke Gerner assessed the business from inside out and identified areas in the company and market place that would distinguish the brand and position it ahead of the competition. The new look adopted by the drive through coffee franchise network will present maximum exposure and opportunity for the existing franchisees and all future franchisees.

Linda Tsiokas, Managing Director explained “The brand now reflects the sophisticated coffee palate that our customers have. The warm tones of our logo and store designs will strengthen our brand positioning and image in the coffee drive-thru market. Our growth plans across Australia through our franchise model will definitely benefit from these recent changes”.

“We are excited to see the roll out of the new brand in our existing store and for the new sites that are opening soon,” she concluded.