Eagle Farm soars high to take top award
The owner of Kwik Kopy Eagle Farm, Sandy Kochelak, was presented with the award and a cheque for $5000 by the Kwik Kopy managing director David Bell in Brisbane earlier this month, at the company’s USP launch.
“The acid test when you announce the winner of an award such as this is the reaction and feedback you get from the other Franchisees,” David Bell says. “The comments I have received in regard to Eagle Farm’s selection have been overwhelmingly positive which confirms our choice is a popular one.”
“The centre is very well regarded by its peers, particularly in Queensland.”
The award was judged by senior management at Kwik Kopy Australia, with Brisbane’s Eagle Farm chosen from amongst a field of five finalists.
All the finalists, which included Kwik Kopy franchises from across Australia, were selected on the basis of meeting or exceeding selected key performance indicators (KPIs).
The KPIs included sales, sales growth, production efficiency, profit and profit growth. Kwik Kopy Eagle Farm scored highly across all areas, with David Bell describing the centre as a “true all-rounder”.
“In addition to performing strongly across the selection criteria, Sandy also demonstrated an enlightened attitude to her staff,” Bell says. “She rewards staff for their success and hard work, with Sandy and her team consistently providing a level of outstanding service to clients and participating in all of the activities that the Kwik Kopy franchise system has to offer.”
Sandy Kochelak is well known throughout the Kwik Kopy network for rewarding her staff for a job well done. In the past she has taken her team of five employees to Sea World for the weekend after a record breaking month of sales, and it’s not unusual to see her staff sharing a meal or enjoying a theatre performance when performance benchmarks have been met.
It was no surprise, therefore, that in receiving the Franchisee of the Year Award, Kochelak was quick to praise her staff.
“My team comprises a variety of different personalities and backgrounds, but we all get on and work well together as a team,” she says. “It is always nice to receive recognition such as this, and the award is a tribute to my loyal, capable and hard working staff.”
Kochelak and her colleagues have lifted Eagle Farm’s sales volume by nearly fifty per cent since she bought the store with her husband Henry, who takes a more behind the scenes role, just over five years ago.
When asked to state the main reasons for the excellent performance of her store, Kochelak cites her relationship with customers as underpinning her successful business services strategy.
“We always make sure that we work closely with existing customers in properly providing the service they require,” Kochelak says. “By enhancing existing relationships you gain a loyal customer base, and by delivering excellent products and services you establish a good business reputation and attract new customers.”
The bulk of Kwik Kopy Eagle Farm’s customers are the small businesses and light industrial firms that make up much of the surrounding area. Kochelak says that her customers are continually seeking to gain an advantage over rivals by turning to Kwik Kopy for printing and digital work.
In addition to cultivating relationships with customers, Kochelak says that strong ties with other Kwik Kopy Australia franchise owners, particularly within the performance groups, have provided her with much needed support and advice.
“The fact that other franchisees within my performance group have been willing to share information and help each other out at times has been a tremendous help,” she says. “It is wonderful to be able to communicate in that type of way and that extends to the support I have received from senior management.”
Even with this award under her belt, Sandy Kochelak has no plans to slow down and bask in the glory. She is still out the door of her Gold Coast home by around 5:30am on most mornings, getting to Eagle Farm by around 7am. She then makes the 90 minute trip back to the Gold Coast in the late afternoon, where she can spend time with Henry and their two daughters.
She laughs when she thinks that she quit her job as a laboratory technician to become a Kwik Kopy Australia franchise owner to achieve a better work-life balance, as her previous role involved a lot of work at night and being on-call.
“It is lucky that I am a morning person,” Kochelak says laughing when talking of her early start to the day.
“I love what I do, and like my staff and my job.” “I am always motivated to get up and get to work by the sense of achievement that comes with successfully helping our customers.”
19.02.2008
FCA Member
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115 Sailors Bay Rd
Northbridge
NSW 2063
Tel: 1300038916
Fax: 02 9967 5511
