Jetts Fitness expanding to regional Australia

With a new club opening every weekend, Jetts Fitness is blazing a path throughout Australia with its low cost, high value, never closed club concept.

Now with over 50 gym franchise clubs open or under build, The Australian owned franchise system is achieving monumental growth as a result of overwhelming demand from both franchisees and consumers.

“2009 has been a bumper year to date for our model. Consumer demands are now higher than ever due to the shifting economy and this has placed a higher emphasis on value based fitness services,” says Brendon Levenson, Managing Director of the fitness training franchise group.

The concept of the gym franchise takes an opposite end approach to traditional fitness operators, cutting out the least used components such as pools, steam rooms and crèches and adding value through low fees, 24/7 access and convenient locations.

“By removing facilities that most members were not using, we were able to cut memberships in half. And, by locating clubs within minutes of members’ homes, we have significantly boosted the value proposition to those who are time poor yet health conscious.

Now servicing over 20,000 members and growing at a rate of over 3000 per month, the gym franchise group has a goal of operating 230 clubs nationwide by 2012, on a base of 185,000 members.

The momentum of the gym franchise network, fuelled by new franchisees and existing operators moving to second and even third clubs, has now set its sights on Australia’s regional towns to bring the benefits of fitness to small and mid-sized towns across the country.

“The majority of our clubs are located in metropolitan markets; however the quick success of our regional clubs this year has prompted us to focus our efforts on developing these markets with suitable franchise partners.”

Regional health clubs in Toowoomba and Rockhampton, Ballina, Grafton and Rockingham (W.A) have performed exceptionally well, with Levenson crediting active, sporting populations for driving regional club performance.

“Our experience in these towns is that consumers are looking to lead active and healthy lifestyles, but are often limited by a lack of good gym facilities due to smaller populations. Our small footprint, low overhead structure allows us to establish great facilities in towns with as few as 10,000 people, and with lower rents, these clubs are driving substantial financial returns for their club owners.”

Jetts gym franchise has plans for major regional hubs throughout NSW and VIC, including Ballarat, Bendigo, Albury/Wodonga, Wagga Wagga and Tamworth, as well as smaller community areas such as Lismore, Goulbourn and Moe.

“Were looking for suitable franchisees throughout regional Australia to join our cause and help change the shape of their town through our low cost, easy access model while giving every day Australians the opportunity to workout on their terms.”