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Jesters marketing advertising and promotions

by Jesters Jaffle Pies
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Advertising and promotions are a critical part of Jesters ongoing marketing strategy. It enables us to develop a strong position for our brand in an increasingly competitive marketplace. Advertising and promotions help to 'drive' our business, with sales promotions at key periods throughout the year.

All stores contribute 5% of turnover to a corporate marketing fund, which is managed by Jesters on behalf of the franchise network. Jesters is responsible for the direction and co-ordination of all advertising at a corporate level. In addition, Franchisees are required to spend a further 1% of turnover on local and 'in-store" advertising.

Through our 2 committees (Franchise Advisory Council and New Product Development Committee) we ensure that all franchisees have input into the strategic direction of the Jesters business. 13.09.2007

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Contact Jesters Jaffle Pies

8A O'Connor Way

Wangara

WA 8A O'Conno

Tel: 08 9309 2200

Fax: 08 9309 2199

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