Jas My Waffles
Agreement Terms:
5 years plus 5 year option.
Business Established:
2006
Capital Investment Required:
$250k – 380k
Concept:
• An Australian-first in the Coffee & Cafe segment.
• The pioneer of the all-new Waffle on a Stick™ with sweet and savoury flavours and fillings.
• Plus a range of sweet and savoury traditional waffles.
• Complemented by a range of sweet and savoury crepes, pancakes, and churros.
• For snacks and meals any time of day
• Exclusively use Danes Gourmet Coffee™.
• Coffee, tea, iced drinks, thickshakes, frappes.
• Emphasis on customer interaction and service.
• Modern decor with use of large-format digital TV screens for menus and entertainment.
• Store layout with eat-in facilities or shopping centre island layout.
• The pioneer of the all-new Waffle on a Stick™ with sweet and savoury flavours and fillings.
• Plus a range of sweet and savoury traditional waffles.
• Complemented by a range of sweet and savoury crepes, pancakes, and churros.
• For snacks and meals any time of day
• Exclusively use Danes Gourmet Coffee™.
• Coffee, tea, iced drinks, thickshakes, frappes.
• Emphasis on customer interaction and service.
• Modern decor with use of large-format digital TV screens for menus and entertainment.
• Store layout with eat-in facilities or shopping centre island layout.
Franchising Commenced:
2011
Marketing Support:
• Internal - electronic point of sale system creates database and buyer history.
• Local area advertising - letterbox distribution, newspaper advertising, direct mail (sporting clubs, churches, aged care homes, etc.).
• Limited life promotions - product of the month, seniors club, supper club.
• Online - website, social media, “Wafflin’ On” e-newsletter, You Tube video.
• Point of sale to stimulate referrals - customer surveys.
• Public relations.
• Local area advertising - letterbox distribution, newspaper advertising, direct mail (sporting clubs, churches, aged care homes, etc.).
• Limited life promotions - product of the month, seniors club, supper club.
• Online - website, social media, “Wafflin’ On” e-newsletter, You Tube video.
• Point of sale to stimulate referrals - customer surveys.
• Public relations.
Number Of Units:
2 locations at July 2011
Qualifications Required:
• Customer service skills
• Business management
• Financial management
• Business management
• Financial management
Sites/Territories available:
Currently 2 locations Rooty Hill and Narellan.
Training Provided:
2-3 weeks Classroom and on the job training
Units Outside Country:
Nil
FCA MemberAbout Jas My Waffles
Jas My Waffles™ is an Australian-first. Pioneer of the Waffle on a Stick™ (the take-anywhere waffle!) with sweet and savoury flavours and fillings complemented by a range of sweet and savoury traditional waffles, crepes, pancakes, and churros. Jas My Waffles™ exclusively use Danes Gourmet Coffee™ and also serve hot/iced teas, iced drinks, thickshakes, frappes.
In a market where so many businesses are the same, Jas My Waffles™ stands apart. Innovative and fresh. The pioneering began with the creation of Australia’s first (waffle: the Waffle on a Stick™. Available in an increasing selection of sweet and savoury flavours and fillings. Eat-in or take-it-away. Complemented by a range of sweet and savoury traditional waffles. Plus sweet and savoury crepes, pancakes, and churros (made famous at Disneyland, California, and not available from other cafes). Served with hot/iced teas, iced drinks, thickshakes, frappes.
The innovation is ongoing with new products being created and launched each month. Most recently: “The Lemonator” - coffee with a unique twist, chilli flavoured hot chocolate, Devonshire Waffles (scones are so yesterday!). Jas My Waffles™ has an exclusive arrangement with Danes Gourmet Coffee which is the founder of the Danes Gourmet Coffee Institute for training baristas and the Danes Gourmet Coffee Grand Barista Championship (Jas My Waffles™ co-founder Gil De Leon is ranked in the Top Ten baristas in Australia).
No other coffee business offers this degree of imagination and diversity. This menu suits all demographics - from commuters wanting their “coffee hit” or breakfast on the go to “Mums and Bubs” having a coffee ‘n chat to the sophisticated “Supper ‘n Jazz” crowd to families enjoying quality time together over a hearty weekend breakfast or lunch to students wanting an after school break to mature aged people having a relaxing afternoon tea. Jas My Waffles™ is about more than pleasure food with a difference.
There is an emphasis on customer interaction - much more than saying their name with their order. Staff are encouraged to communicate with customers, know their orders and favourite menu items, and build a strong rapport. A sophisticated electronic point of sale system tracks customer purchases which builds familiarity, speeds up processing of the order, and also contributes to loyalty marketing such as rewarding a certain number of visits made by the customer.
The ambience of the store is warm and inviting. The use of large-format digital TV screens (utilised for menus and special promotions) allows for the hosting of events for specific customer groups (eg. musical concert, sporting event) at specific times (eg. mid-week evening, weekend afternoon).
Contact us today via the form above to find out more about this opportunity!
In a market where so many businesses are the same, Jas My Waffles™ stands apart. Innovative and fresh. The pioneering began with the creation of Australia’s first (waffle: the Waffle on a Stick™. Available in an increasing selection of sweet and savoury flavours and fillings. Eat-in or take-it-away. Complemented by a range of sweet and savoury traditional waffles. Plus sweet and savoury crepes, pancakes, and churros (made famous at Disneyland, California, and not available from other cafes). Served with hot/iced teas, iced drinks, thickshakes, frappes.
The innovation is ongoing with new products being created and launched each month. Most recently: “The Lemonator” - coffee with a unique twist, chilli flavoured hot chocolate, Devonshire Waffles (scones are so yesterday!). Jas My Waffles™ has an exclusive arrangement with Danes Gourmet Coffee which is the founder of the Danes Gourmet Coffee Institute for training baristas and the Danes Gourmet Coffee Grand Barista Championship (Jas My Waffles™ co-founder Gil De Leon is ranked in the Top Ten baristas in Australia).
No other coffee business offers this degree of imagination and diversity. This menu suits all demographics - from commuters wanting their “coffee hit” or breakfast on the go to “Mums and Bubs” having a coffee ‘n chat to the sophisticated “Supper ‘n Jazz” crowd to families enjoying quality time together over a hearty weekend breakfast or lunch to students wanting an after school break to mature aged people having a relaxing afternoon tea. Jas My Waffles™ is about more than pleasure food with a difference.
There is an emphasis on customer interaction - much more than saying their name with their order. Staff are encouraged to communicate with customers, know their orders and favourite menu items, and build a strong rapport. A sophisticated electronic point of sale system tracks customer purchases which builds familiarity, speeds up processing of the order, and also contributes to loyalty marketing such as rewarding a certain number of visits made by the customer.
The ambience of the store is warm and inviting. The use of large-format digital TV screens (utilised for menus and special promotions) allows for the hosting of events for specific customer groups (eg. musical concert, sporting event) at specific times (eg. mid-week evening, weekend afternoon).
Contact us today via the form above to find out more about this opportunity!
Jas My Waffles News
How to become a waffle-ologist
21/05/2012 - Jas My Waffles are offering individuals a very unique franchising ...
The Jas My Waffles video, Coming soon…
16/05/2012 - Have you ever wondered how the Jas My Waffles success story ...
Jas My Waffles is now open for early risers
15/05/2012 - Due to popular demand Jas My Waffles will now open 6am, Monday ...
Help Jas My Waffles co-owner become a champion barista!
14/05/2012 - Gil DeLeon, co-owner of Jas My Waffles food and beverage franchises, ...
Come and celebrate Jas My Waffles 3rd Birthday
11/05/2012 - May 25th will be double celebration at Jas My Waffles as it ...
Jas My Waffles invite you to decide – Is Aussie coffee the best?
10/05/2012 - Jas My Waffles have announced the launch of Danes Gourmet Single ...
Contact Jas My Waffles
6 Rooty Hill Road North
Rooty Hill
NSW 2766



