The opportunity for the Imagine Essential Services franchise

According to the Imagine Essential Services franchise, with the past 15 years of deregulation in the utilities’ market – the “essential services” of telecommunications, electricity, gas and water – a vastly changed marketplace has developed. There are now hundreds of suppliers populating each of these industry sectors. Last year more than $69 billion was spent on phone, electricity and gas alone with spend on total essential services estimated to top $100 billion this year.

This wealth shift equals a wealth opportunity

This increase in suppliers and options brings with it a mix of higher customer expectations, says the financial service franchise. Coupled with a decrease in after-sales, and you have consumers – purchasers – left angry, cynical and disempowered.

Customers want, but rarely receive:

· A trusted relationship with providers

· One point of contact

· Tailored servicing

· After sales service

· Independent advice

The need

In any situation where there are many possible choices or points to consider, a conduit industry is traditionally formed to provide independent advice to help consumers in their purchasing decisions.

For instance, the financial planning industry was created some 30 years ago and is responsible for direct employment of more than 30,000 advisors. More recently, the creation of the mortgage broker industry has led to a multi billion dollar industry employing more than 15,000 mortgage brokers.

Where Imagine fits in

The Imagine Essential Services franchise has been credited by the Australian Financial Review for creating a new industry of “Essential Service Advisors”. With more than 400 advisors nationally, Imagine has not just created this new sector, but is leading the race to dominate it.

Put simply, Imagine is a business designed to offer advice on essential service expenditure to small and medium enterprises as well as home consumers. The consumer doesn’t pay for this service (similar to mortgage broking) because Imagine and its advisors receive revenues from the suppliers it recommends. Imagine is also in a powerful position to negotiate better deals from our providers, due to our large member base.

Imagine offers advice on a range of services including but not limited to: electricity, gas, mobile telephones, business and home landlines and phone systems, internet, eftpos, web development, fuel and fleet management.

All of these attract upfront commissions and/or trailing income. This enables a licensee to build a business that naturally incorporates a sustainable revenue stream and create financial freedom.

It’s an exciting market, and an even more exciting opportunity.

There is no better time to become a part of Imagine.

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