Imagine Essential Services in a rapidly changing market

According to the Imagine Essential Services franchise, with the past 10 years of deregulation in the utilities market, the essential services of telephony, electricity and gas, a vastly changed marketplace has developed. In an industry previously controlled by the government, there are now hundreds of suppliers populating each of these industry sectors, giving consumers literally thousands of options on product, service and price.

Australians spend almost $70 billion per year on these essential services, however they’ve never been more dissatisfied. Sighting statistics from a Telecommunications Industry Ombudsman annual report, Richard Evans founder and CEO of the Imagine Essential Services franchise notes that more than 100,000 complaints were made to the Ombudsman in the year ending June 30 2005.

“This figure is astounding! And is a testament of an antiquated distribution model,” says the founder of the financial service franchise.

One must wonder why nothing has been done about this problem, until now.

License to success

From 30 June 2004 to 30 June 2005, the Imagine Essential Services franchise’s revenue increased by 253 per cent, from almost $2.3 million to more than $6.7 million. The estimated gross revenue this year, including that of the Member Pipeline, is more than $50 million, up approximately 740 per cent from last year, making the financial service franchise one of the fastest growing companies in Australia.

Imagine is recognised as a pioneer in the essential services industry and has supplier agreements, systems and intellectual property in place that give buying power and support to its members. With a suite of services available that attracting trailing commissions from suppliers as well as up-front revenue, licensed advisors can build a successful business that naturally incorporates and maximises a sustainable revenue stream.

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