Expert Team Coin the Advertising Strategies of IdeaWorks

IdeaWorks business develops its marketing strategy and tactics along with clients on the 7Ps, which are product, pricing, pace, people, process, presentation and promotion. The business services provider is led by Stephen Kulmar, the Executive Director and Chief Executive Officer. Stephen owns 30 years of experience in advertising business.

Stephen possesses the credit of working with major Australian and global groups, which include DDB and McCann-Erickson. Stephen is also the co-founder of Creative Oasis in 1980, which is the origin of IdeaWorks. Apart from marketing services, Stephen is a world-class yachtsman and has captained the Australian team.

The managing director of IdeaWorks is Alan Treadgold, who has played retail advisory roles for 17 years. Alan has the background of studying in international business schools and experience in retail consulting businesses and joined IdeaWorks in December 2006. Alan’s experience includes retail research role with Oxford Institute of Retail Management at University of Oxford business school.

He held senior consulting positions with Coopers & Lybrand, London and PricewaterhouseCoopers, Melbourne. He has also been the Executive Director of Australian Centre for Retail Studies and Head of Retail, Leo Burnett, Australia. Alan, who had written more than 90 books, has been an advisor to leading retailers in Australia, New Zealand, the UK, the USA, Europe and Asia.