Hearinglife supply Sonic Touch for younger generations

An increase in hearing problems is affecting the market for hearing aid products in Australia, says HearingLife spokesman, Simon Hammond. The health and beauty franchise now supplies the world’s smallest hearing aid that also caters to younger users.

“The demographic for someone with a hearing impediment has changed substantially over the years and we are seeing a large proportion of people with hearing loss who are of working age (15-64 years),” Mr Hammond said.

“With this shift, hearing aid manufacturers have seen the need to develop hearing aids that are increasingly discreet and appeal to style-conscious and socially active Baby Boomers”

The Sonic Touch is ideal for the 21% of adults who suffer from a hearing impediment and is 50% smaller than the second smallest hearing aid. It allows for discretion without compromising on quality and is ideal for people who struggle in busy or noisy environments as it diminishes background noise.

The health and beauty franchise said that many people suffer for long periods of time before getting to the bottom of their hearing problems.

Many people who suffer from hearing loss live with its effects for years before seeking help due to a lack of knowledge, cost and vanity, HearingLife Audiologist, Warren D’Costa said.

“While having a test is the best way to assess hearing, there are a number of indicators that can point to a hearing loss.

“These include having the radio or television turned up very loud; constantly asking people to repeat themselves or struggling to follow conversation; and having difficulty understanding children or higher pitched voices,” he said.

For further information, please contact HearingLife.