The Healthy Habits franchise targets the healthy fast food market

Do you think a healthy lifestyle and image has become more important to Australians in the last five years and is this driving growth in your Healthy Habits franchise?

In the face of rising obesity levels and other health problems, the average Australian consumer has become decidedly more serious about being health conscious. This in turn has triggered massive growth in the retail health food market. There are plenty of fast food pretenders trying to fit the health image, but we believe consumers are still desperately waiting for a defined brand that sells freshly made, truly nutritious ingredients particularly in the ever popular form of the humble sandwich.

What type of people do you look for to become franchisees and what attributes do they require in order to succeed?

We know we’ve got the right franchisee when they share an equal amount of enthusiasm about Healthy Habits as we do! The common characteristics we notice are an extreme amount of passion, energy, self-motivation and, above all, a hunger to create successful and sustainable businesses.

What is the cost of your franchise and what does that include?

The cost of a Healthy Habits store is around $250,000. Our franchise fee is $40,000. Add legal and accounting fees, bank charges, and working capital and the outlay is around $330,000.

Describe the training and ongoing support you provide to franchisees.

The training program is 20 days in store, with a day of supplier visits and a day at Head Office required.

What is your strategy for the future growth of the system and how many franchises do you expect to have in five years time?

Our growth plan is 30 additional stores and sites secured during 2006. We expect to have 110 stores nationally within the next five years and the potential to progress with overseas expansion.