The Healthy Habits franchise picking up a DC Strategy

Healthy Habits franchisor Katherine Sampson shared the same aspirations as many women – namely to strike a happy balance between work and family.

Part of that juggling act was running a sandwich shop in Knox City she had bought from a relative in 1992 at the age of 27.

But when her marriage came unstuck in 1998 all that changed. The single mum realized she had to provide for her family and so she embarked on creating a sandwich empire.

The first task was to come up with a new name.

“I though of 30 names and gave 50 sheets out to family and friends to see what they liked,” she said.

The most favoured names were Healthy Habits and Gourmet Health. Eventually she chose Healthy Habits and opened her second store on the banks of the Yarra River at Southgate.

A year later she opened an outlet at Glen Waverley’s The Glen shopping centre and a second site was opened in Knox City in 2002.

But Ms Sampson has even bigger plans for the brand.

With the help of franchising consultant Rod Young of DC Strategy , who has worked with Janine Allis’ Boost brand, she spend eight months looking at the feasibility of turning Healthy Habits into a franchise.

Read about buying a franchise and running a franchise.