Food on the go – Healthy Habits facts and figures

Sandwiched in Healthy Habits

Serving up: sandwiches on a choice of eight breads, and yoghurts

Facts and Figures

Franchise fee: $45,000 + GST

Working capital: between $10,000 and $25,000.

How much is invested in stock/supplies: $6000 to $7000.

Is this a turnkey operation? store setup costs are extra.

Royalty fee: six per cent Marketing levy: two per cent.

Term: the first franchise term is in line with lease terms, usually five or six years.

Renewal fee: $1000 per annum for each year of the second term of the lease, usually $5000 to $6000.

Lease: Healthy Habits holds all head leases and franchisees are noted as guarantors.

Operating hours: usual shopping centre hours in each state. Average customer spend: $8.50.

What does the franchisee get for the franchise fee? Access to Healthy Habits fast food franchise training, systems and operational support, store design and construction, training and induction of store staff, recipes and procedures, group buying power for purchases are all part of the franchise fee. Store set up costs are not included.

Paying the marketing levy and royalty fee gives franchisees use of the healthy eating franchise brand and intellectual property, ongoing support and training, new recipes and product ranges, marketing, promotional campaigns and assistance with local area marketing, business management and accounting advice, legal support and ongoing lease negotiations.

Any supplier rebates received are used to fund marketing campaigns and to further develop the systems in the network. Minimal food preparation is required. Most items are delivered prepared

All training costs are included in the initial franchise fee: one month training in store, two days induction at head office and one day of supplier visits.

There are 21 franchises and 20 additional stores planned for 2009. There is a stamp card loyalty program and discount card for regular customers.