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Grill'd (Healthy Burgers)

Concept: Retail Healthy Burgers
Capital Investment Required: $400,000 - $500,000 (exc GST)
Sites Territories Available: Australia
Qualifications Required: Committed, driven and passionate people
Business Established: 2004
Franchising Commenced: 2005
Training Provided: Ongoing (initial 6 weeks)
Marketing Support: Metro & regional
Agreement Terms: 5 + 5
Number Of Units: +45
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The Grill’d concept delivers a new, fresh and vibrant approach to what is arguably the most widely appealing food concept in the world – the burger. The Grill’d concept was born when Simon Crowe, the company founder, decided to do something about the lack of a decent, healthy hamburger in the Australian market.

The first Grill’d restaurant opened in the Melbourne suburb of Hawthorn in March 2004, offering quality, fresh, healthy, meal-sized burgers made from 100% beef, chicken breast, lamb and veggie patties. The tremendous success of this restaurant led to the quick succession of additional Grill’d restaurants in Melbourne before interstate expansion commenced late 2007.

There are currently +45 restaurants in operation across Melbourne, Bendigo, Brisbane, Cairns, Coolangatta, Sydney, Newcastle, Canberra & Perth and many more in the pipeline. An overwhelming consumer response to the Grill’d model continues to drive growth, fuelled by positive community and media endorsement.

Grill’d is open 7 days for lunch and dinner and offers both in-store dining and take-away. Part of the Grill’d experience is watching the delicious, made-to-order burgers being cooked on the flame grill and ‘dressed’ with fresh toppings. All restaurants are fitted out to the highest standard and provide a friendly, casual and funky environment. The business is run by three operational virtues – friendliness, cleanliness and urgency.

Winner of the 2010 and 2009 FCA Emerging Franchisor of the Year, Grill’d is a proven franchise model with a competitive advantage, experienced management and strong consumer appeal, capitalising on the shift towards healthy, great tasting and convenient meal solutions.

The Grill’d senior management and ownership team is professional and reputable, with extensive marketing, retail and sales experience across small, medium and large sized businesses. Great importance is placed on branding, store design, teamwork, customer service and culture. The success of the concept is now providing an exciting opportunity for enthusiastic, passionate people to join the Grill’d franchise family.

According to Crowe, “It’s the culmination of our people and our product that set us apart. We are a young, growing company with the momentum and confidence to further expand our presence on a national scale. We believe that our franchise opportunity is an exciting one that will firmly secure Grill’d as Australia’s Number 1 premium, healthy burger chain and we are searching for franchise partners who share our values, vision & passion”.

Franchise partners must have:

  • a positive attitude
  • a willingness to work hard as an owner / manager and to follow the Grill’d guidelines and systems
  • a strong customer service focus
  • excellent leadership and communication skills

 A background in retail / food / hospitality and previous business management experience is ideal but not essential.

Submit an enquiry above for more information.

Grill'd (Healthy Burgers) News

Grill’d Founder shares ten tips in finding the perfect franchise
17/02/2012 - Grill’d (Healthy Burgers) Founder, Simon Crowe, shares his ten ...
Grill’d Airstream brings the Burger Love Tour to Australia
12/12/2011 - The Grill'd Airstream is a unique take on the traditional burger ...
Grill'd now seeking healthy burger franchisees to help the company reach number one
18/10/2011 - To keep up with the demand for their addictive, tasty and healthy ...
Grill'd offer new menu item to keep the winter blues at bay
12/08/2011 - Grill'd have come up with the 'Smashed Pumpkin' burger to entice ...
Grill'd conclude month-long charity campaign
6/07/2011 - Grill'd healthy fast food franchises have been fundraising by ...

Contact Grill'd (Healthy Burgers)

1300 042876 Email Company Visit Website
Grill'd Burger Base (Support Office)
26 Liddiard Street
Hawthorn
VIC 3122
Fax: 03 9819 0611
Grill'd (Healthy Burgers)
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