The Grill’d concept delivers a new, fresh and vibrant approach to what is arguably the most widely appealing food concept in the world – the burger. The Grill’d concept was born when Simon Crowe, the company founder, decided to do something about the lack of a decent, healthy hamburger in the Australian market.
The first
Grill’d restaurant opened in the Melbourne suburb of Hawthorn in March 2004,
offering quality, fresh, healthy, meal-sized burgers made from 100% beef,
chicken breast, lamb and veggie patties. The tremendous success of this
restaurant led to the quick succession of additional Grill’d restaurants in
Melbourne before interstate expansion commenced late 2007.
There are currently restaurants in operation across Melbourne, Brisbane &
Coolangatta, Sydney & Newcastle, and many more in the pipeline. An overwhelming
consumer response to the Grill’d model continues to drive growth, fuelled by
positive community and media endorsement.
Grill’d is open 7 days for lunch and dinner and offers both in-store dining and
take-away. Part of the Grill’d experience is watching the delicious,
made-to-order burgers being cooked on the flame grill and ‘dressed’ with fresh
toppings. All restaurants are fitted out to the highest standard and provide a
friendly, casual and funky environment. The business is run by three operational
virtues – friendliness, cleanliness and urgency.
The Grill’d senior management and ownership team is professional and reputable,
with extensive marketing, retail and sales experience across small, medium and
large sized businesses. The business model has commercial viability and strong
consumer appeal, capitalising on the shift towards healthy, great tasting and
convenient meal solutions. The success of the concept is now providing an
exciting opportunity for enthusiastic, passionate people to join the Grill’d
franchise family.
Grill’d places great importance on branding, store design, teamwork, customer
service and culture. According to Crowe, “It’s the culmination of our people and
our product that set us apart. We are a young, growing company with the momentum
and confidence to expand our presence on a national scale. We believe that our
franchise opportunity is an exciting one that will firmly secure Grill’d as
Australia’s Number 1 premium, healthy burger chain and we are searching for
franchise partners who share our values, vision & passion”.
With an aggressive expansion strategy now in place, Grill’d is set to have more
than 35 restaurants operating by the end of 2009, providing an exciting
opportunity for franchise partners with:
-
a
positive attitude
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a
willingness to work hard as an owner / manager and to follow the Grill’d
guidelines and systems
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a
strong customer service focus
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excellent leadership and communication skills
A
background in retail / food / hospitality and previous business management
experience is ideal but not essential.
Please visit our website for more information.