Gloria Jean's new coffee ads

Gloria Jean’s Coffees has launched a new national advertising campaign and website, committing its largest advertising spend in Australia to reinforce its brand position. In the latest campaign the focus is on the precision involved in the coffee making process. Commercials lasting 45 seconds, 30 seconds and three 15 second ads encourage viewers to “live life one sip at a time”.

Gareth Pike, General Manager for Gloria Jean’s Australia, said “Our new ad campaign aims to reflect a common feeling, that a coffee, no matter if you are on the go or need a little time out, will provide you with your own moment of clarity in the midst of a hectic and complex world. I believe that in the current environment, it’s the little indulgences in life that we need to focus on and coffee definitely fits into this category. It is an exciting time for our brand,” he said.

The cafe franchise recently appointed ad agency 303 and director Sean Kruck, recent winner of the Best Short Film at the 2008 Sydney Film Festival, to develop the ad campaign

There are 489 Gloria Jean’s coffee franchise stores in Australia and 915 worldwide.

This article appears courtesty of 5 Minute Franchising Newsletter