Franchisee recounts sushi franchise store opening in Boome

Go Sushi store owner Peter recounts the store opening in July 2009.

Lunchtime lines were three deep and the Juice bar went off as well. Broome is nothing like the normal franchises seen in the metro areas and we were a bit nervous about how the locals would react to the concept.

The fresh Sushi/Juice combination has taken the town by storm and with some good marketing, great product and plenty of good luck, will continue along the same opening path.

Despite a lot of things going awry with equipment and shop fit - no display fridge for the first week and selling out of a tiny borrowed bain maree - the sushi franchise store managed to roll and sell about 2500 rolls in the first week.

We have been extremely fortunate to have had the back up of Felicity and Nat who were excellent, and whilst they spent more time serving customers than training staff, we couldn’t have asked for more help to get started.

So where are we at now?

Staffing is double than that expected. Training is coming along nicely and all of the team are working on their weaknesses. We are rolling between 300 and 500 roll a day with sell outs most days. Loyalty rewards are already being taken advantage of and regulars are seen every day.