FCA and Bartercard sign sponsorship deal

The Franchise Council of Australia (FCA) has secured its largest ever sponsorship, worth $120,000, following trade exchange Bartercard signing as an alliance partner.

The FCA is the peak body for the $80 billion franchise sector in Australia, representing franchisees, franchisors and service providers.

Bartercard is the world’s largest trade exchange, facilitating the cashless exchange of goods and services for its 56,000 members worldwide. It is also one of Australia’s leading franchise networks, with around 50 brokerages situated throughout the country. Last year, Bartercard brokerages helped generate more than $1 billion in trade dollar transactions within the Bartercard network in Australia alone.

“A large factor in Bartercard’s success is formed through the efforts of our brokerage franchisees who work tirelessly to support our ever-increasing membership base,” says Bartercard Australia managing director, David Johnstone.

“In continuing our cultivation of Bartercard’s franchise network, it is imperative that we work as closely as possible with the franchise industry’s peak body. Supporting the FCA in our capacity of alliance partner is a perfect fit

for us, and we’re excited by the prospects the future holds for both our organisations.”

FCA CEO Richard Evans describes the alliance with Bartercard as being a “quantum leap” for the FCA.

“Through this product exclusive opportunity, Bartercard will receive FCA corporate endorsement, gain commercial advantages, be able to educate the sector about what it can offer and be introduced to key stakeholders,” Evans says. “The FCA is totally committed to making this alliance partner arrangement work to the benefit of all involved.”

As part of the alliance arrangement, Bartercard’s brand will be associated with FCA corporate material, have signage and branding at all FCA public events and also have a presence on the FCA website. Other benefits of the alliance for Bartercard include a presence at the FCA national convention and regional conferences packages, appearing in the FCA membership package supplement, a commercial offer to membership and monthly editorial opportunities within FCA publications.

Bartercard formalises the age-old concept of barter, facilitating a cashless exchange of goods and services between its members using a currency known as trade dollars ($T1 = AU$1). As a result of trading, new sales are generated and cash is conserved in the business, leading to a reduction in the cost of borrowing and a healthier bottom line.

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