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Esquires Coffee Houses: a high-tech coffee experience

Sarah Stowe

If running a cafe franchise is in your sights, there is plenty of choice around. So what’s so special about the Esquires Coffee Houses brand? We asked the team at Retail Food Group, the Australian franchisor, to tell us.

Esquires prides itself on its high-tech coffee experience. We aim to take a leadership position in every market we enter through a combination of great coffee, fresh food, friendly service and a commitment to world-class processes.

What distinguishes you from your competition at consumer level?

In addition to serving premium fair trade organic coffee, Esquires’ competitive advantage is its high tech offering including free Wi-Fi in-stores, iPads for customer use and charge bars for customers to power-up their gadgets.

How is your franchise offer distinct?

Esquires is part of Retail Food Group, Australia’s largest multi food franchise with more than 1,400 outlets across seven countries. RFG has a proven history of successful franchise systems. We also provide all new franchisees with dedicated training at our world class Training Academy.

How do you benchmark franchisee performance?

Franchisee performance is benchmarked and evaluated through quarterly business excellence reviews, Point of Sale reporting systems, Franchise Enhancement Council meetings conducted with state based franchisees and their peers, and ongoing personal contact with a local business development manager.

DETAILS

  • Established in 1993 in Vancouver; 50 stores (AU and NZ)
  • Length of agreement: five year term plus an additional five years
  • Turnkey cost of franchise: $200,000 to $400,000 (drive thru is extra)
  • Are there any hidden extras? GST, bank guarantee, insurances, working capital 
  • Ongoing fees: 7% royalty and 3% marketing levy