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Espresso Essential

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Espresso Essential
Tel: 1300 304 151
Fax: 07 5522 0679
PO Box 266
Robina,
QLD 4226
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Espresso Essential

Concept: Espresso Essential specialise in coffee solutions for businesses that don’t fit the traditional café market. Installed in a wide variety of businesses such as convenience stores, service stations, retail outlets, pubs and clubs. Any business that wants to keep staff happy, or customers coming back! Territory: Espresso Essential currently has franchises servicing all capital cities of Australia, and many places in between. Call us to speak with your nearest location. We’ll be happy to help! Training Provided: Extensive training includes a 5 day Introduction Training School, designed to fast track your entry into a six-figure income, incorporating sales psychology, specific questions, detailed product training and machine maintenance, document training and business generation. Field Training included. Marketing Support: Full national marketing support is provided. Regular and ongoing advertising in industry specific publications, national publications and paid online advertising is also conducted. Marketing campaigns are comprehensively tracked using our customised CRM system, to give exact return on investments. Agreement Term: Agreements are an initial term of 3 years, then 2 further terms of 3 years each. Number Of Units: 10 Master Franchises – Brisbane, Cairns, Victoria, NSW, Adelaide, WA, NT, UK, NZ, Singapore Units Outside Country: Yes, New Zealand, Singapore, United Kingdom Investment Required: $99,000 Business Established: Espresso Essential was registered in 2000. Franchising Commenced: Espresso Essential commenced franchising in 2001. Qualifications Required: No formal qualifications are required. Business, sales and customer service experience are an advantage. We are looking for results oriented people who have a genuine desire to succeed.

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Espresso Essential
Tel: 1300 304 151
Fax: 07 5522 0679
PO Box 266
Robina,
QLD 4226
Visit Website Send Email
Close
About Espresso Essential
Espresso Essential

Fully Automatic Real Bean Coffee Systems. The Espresso Essential franchise concept was developed in 2001 so as to provide people and businesses with great tasting real bean coffee at the touch of a button. The Espresso Essential brand has since grown to over 32 distributors providing over 7 million cups of coffee and hot chocolate last year.

The Espresso Essential brand has grown so much; the company recently received a highly respected position in the '2008 BRW Fast 100' for the fastest growing companies in Australia!


What They Do

A common misconception is that the company sells coffee out of a mobile delivery van - which is false!

Espresso Essential franchises specialise in providing coffee solutions to businesses that don't really fit the traditional café market. Their systems are installed in a wide variety of businesses including convenience stores, offices, retail outlets, pubs and clubs, and virtually any business that wants to keep people coming back. It is a massive market!

Espresso Essential makes use of a fleet of fully set-up vans for the purpose of free on-site taste tests, to show potential clients the various machines and solutions available to suit their retail or office needs.

The additional strength of Espresso Essential is they are a ‘one stop shop’ offering machine sales and installation, café surrounds and stands, supply of all consumables (coffee beans, milk, sugar, chocolate), through to supply of cups, lids and stirrers. For the retail sector they also offer professional point of sale material, including menu boards, price point offers and loyalty programs.

Quality Hand-Made Italian Machines

Their machinery is exclusively sourced from Italy's leading fully automatic espresso machine manufacturer, precision built in typical 'Italian' style (think Ferrari). Their exclusive manufacturer has been hand building innovative designs to exacting standards for over 35 years.

Market Leaders

Espresso Essentials innovation has lead to developing a unique 99% fat free milk based product which is unmatched in the market. Combined with strong dedication to the reliability of their machinery and a national support network, they have established themselves as the market leader in the fully automatic real bean espresso and premium hot chocolate market.

Their ‘2008 BRW Fast 100’ and ‘2009 Fast Franchise’ growth backs up their vision as they expand through extensive marketing and promotion. Espresso Essential has a drive to expand operations in all states of Australia.

Bean Counters Discover Workplace Productivity Loss of $1.8 Billion

Coffee consumption has increased by 65% in the last ten years in Australia. When it comes to coffee there are now many ways to get your caffeine fix. Coffee drinkers can enjoy everything from cafés, to mobile coffee delivery vans, and workplaces are now making use of fully automatic coffee machines.As coffee consumption increases, workplaces are turning their attention to lost productivity as workers are skipping out for a caffeine fix two or more times per day. A 2005 study conducted by human resources firm Talent2 discovered coffee drinkers were costing Australian businesses more than $1.8 Billion in lost productivity each year!

Wide Drink Selection

Most systems in their range feature hot chocolate selections including a Chocolate Latte, a deliciously smooth and creamy drink made with chocolate and 99% fat free milk. Other selections include Cappuccino, Café Latte, Flat White, Espresso Short and Long, Mochaccino, extra shot, dash of milk, and hot water.

Dedicated to the world of real bean espresso connoisseurs, Espresso Essential have developed unique flavour blends, utilising only the very best ingredients. Their A-grade beans are sourced from the highest quality producers throughout the world.

Franchise Testimonial

The Espresso Essential Franchise was presented to us in early 2004. We were impressed with the concept and after investigating the viability of the business, we found the following;

  1. The coffee machines were of a high quality.

  2. The consumables along with the coffee machines produced exceptional drinks.

  3. There was a market for the machines, especially in the non-traditional cafe area.

  4. The Espresso Essential brand was being effectively marketed via numerous mediums.

  5. The support from Espresso Essential to the Franchisees was effective and ongoing.

The result was that we invested in an Espresso Essential Franchise and we have found that the 5 points mentioned above have been sustained throughout our involvement in the business. This has helped us to double our turnover during each of the financial years to date.


Some benefits of being a Franchisee are;

  • Flexibility with our time.

  • Lots of personal and professional growth.

  • Generating a solid level of income (clients keep drinking our quality drinks).

  • Creating a great asset that has substantial resale value.

Since our commencement the product range and presentation of the consumables has improved, the marketing of the Espresso Essential brand has exceeded our expectations, and the support via technical expertise and delivery of machines and consumables is exceptional.

Steve and Marie Dalton
Franchise Owners, Kiama, NSW



Like to Find Out More?

If you would like further information about the opportunity to become a part of this fast growing company, please fill out the form below.


And as they say at Espresso Essential “Life is too short to drink bad coffee!””
 

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Espresso Essential Sections

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