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Espresso Essential

Concept:
Espresso Essential provide premium quality Coffee Machines and Hot Chocolate Machines to businesses that don't fit the traditional cafe market. Our Coffee Machines are hand crafted in Italy and deliver a Cafe style Espresso at the touch of a button and deliver a profit return of up to 300%. Our Coffee machines are perfectly suited to any business that wants to keep staff happy or keep customers coming back.
Qualifications Required:
No formal qualifications are required. Business, sales and customer service experience are an advantage. We are looking for results oriented people who have a genuine desire to succeed and grow the business.
Sites/Territories available:
Our Coffee Machines and Espresso Essential Franchises are found throughout Australia, New Zealand, Singapore and the United Kingdom and we are always looking for new distribution partners throughout Australia and the rest of the world.
Business Established:
Espresso Essential was registered in 2000.
Franchising Commenced:
Espresso Essential commenced franchising in 2001.
Training Provided:
Extensive Coffee Machine and Franchise training provided. Designed to fast track your entry into a six figure income incorporating sales psychology, specific questions, detailed product training and coffee machine maintenance and programming, document training and business generation. Field Training included.
Marketing Support:
Comprehensive marketing support for the Coffee Machines and the Franchise is provided with an extensive internet marketing and offline marketing program tracked using our customised CRM system to give exact ROI measurements.
Capital Investment Required:
$99,000 AUD
Agreement Terms:
Agreements are an initial term of 3 years, then 2 further terms of 3 years each.
Number Of Units:
10 Master Franchises – Brisbane, Cairns, Victoria, NSW, Adelaide, WA, NT, UK, NZ, Singapore
Units Outside Country:
Yes, New Zealand, Singapore, United Kingdom and actively seeking new distribution partners in all other countries.
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1300 420 984
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Espresso Essential
Fax: 07 5522 0679
32 Hutchinson Street
Burleigh Heads
QLD 4220
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About Espresso Essential

Espresso Essential provide premium quality cafe style Real Bean Automatic Coffee Machines that are designed and manufactured under licence in Italy. We have a strong network of franchises and sales teams and have been listed in BRW the last 3 years in the Fast Franchises list both by revenue and outlets.

Fully Automatic Real Bean Coffee Machines.

The Espresso Essential franchise concept was developed in 2001 so as to provide people and businesses with great tasting real bean coffee at the touch of a button. The Espresso Essential brand has since grown to over 32 distributors providing over 7 million cups of coffee and hot chocolate last year.  

The Espresso Essential brand is one of the Fastest growing franchise networks in the country recenlty featuring again in the 2010 Fast Franchise list by revenue and growth for the second year running.    

What they do  

A common misconception is that Espresso Essential sells coffee out of a mobile delivery van - which is false!  

Espresso Essential franchises specialise in providing coffee machines to businesses that don't really fit the traditional café market. Their Coffee Machines are installed in a wide variety of businesses including convenience stores, offices, retail outlets, pubs and clubs, and virtually any business that wants to keep people coming back. It is a massive market!  

Espresso Essential makes use of a fleet of fully set-up vans for the purpose of free on-site taste tests, to show potential clients the various coffee machines and solutions available to suit their retail or office needs.  

The additional strength of Espresso Essential is that they are a ‘one stop shop’ offering coffee machine sales and installation, café surrounds and stands, supply of all coffee machine consumables (coffee beans, milk, sugar, chocolate), through to supply of cups, lids and stirrers. For the retail sector Espresso Essential also offer professional point of sale material, including menu boards, price point offers and loyalty programs.  

Quality Hand-Made Italian Coffee Machines  

Their Coffee Machines are exclusively sourced from Italy's leading fully automatic espresso machine manufacturer, precision built in typical 'Italian' style (think Ferrari). Espresso Essential's exclusive manufacturer has been hand building innovative designs to exacting standards for over 35 years.  

Market Leaders  

Espresso Essentials innovation has lead to developing a unique 99% fat free milk based product which is unmatched in the market. Combined with strong dedication to the reliability of Coffee Machines and a national support network, they have established themselves as the market leader in the fully automatic real bean coffee machines and premium hot chocolate machines market.  

Their ‘2008 BRW Fast 100’, ‘2009 Fast Franchise’ and '2010 Fast Franchise' growth backs up their vision as they expand through extensive marketing and promotion. Espresso Essential curently has a franchise presence in all Australian states, New Zealand, the UK and Singapore and has a drive to extend thier brand to new distrbution partners through to new international markets.  

Bean Counters Discover Workplace Productivity Loss of $1.8 Billion  

Coffee consumption has increased by 65% in the last ten years in Australia. When it comes to coffee there are now many ways to get your caffeine fix. Coffee drinkers can enjoy everything from cafés, to mobile coffee delivery vans, and workplaces are now making use of fully automatic coffee machines.As coffee consumption increases, workplaces are turning their attention to lost productivity as workers are skipping out for a caffeine fix two or more times per day. A 2005 study conducted by human resources firm Talent2 discovered coffee drinkers were costing Australian businesses more than $1.8 Billion in lost productivity each year! Placing an Espresso Essential Automatic Coffee machine in their business increases staff morale and productivity.  

Wide Drink Selection  

Most Coffee machines in their range feature hot chocolate selections including a Chocolate Latte, a deliciously smooth and creamy drink made with chocolate and 99% fat free milk. Other selections include Cappuccino, Café Latte, Flat White, Espresso Short and Long, Mochaccino, extra shot, dash of milk, and hot water.  

Dedicated to the world of real bean espresso connoisseurs, Espresso Essential have developed unique flavour blends, utilising only the very best ingredients. Their A-grade beans are sourced from the highest quality producers throughout the world.  

Franchise Testimonial  

The Espresso Essential Franchise was presented to us in early 2004. We were impressed with the concept and after investigating the viability of the business, we found the following;

  1. The coffee machines were of a high quality.
  2. The consumables along with the coffee machines produced exceptional drinks.
  3. There was a market for the machines, especially in the non-traditional cafe area.
  4. The Espresso Essential brand was being effectively marketed via numerous mediums.
  5. The support from Espresso Essential to the Franchisees was effective and ongoing.

The result was that we invested in an Espresso Essential Franchise and we have found that the 5 points mentioned above have been sustained throughout our involvement in the business. This has helped us to double our turnover during each of the financial years to date.  

Some benefits of being a Franchisee are;

  • Flexibility with our time.
  • Lots of personal and professional growth.
  • Generating a solid level of income (clients keep drinking our quality drinks).
  • Creating a great asset that has substantial resale value.

Since our commencement the product range and presentation of the consumables has improved, the marketing of the Espresso Essential brand has exceeded our expectations, and the support via technical expertise and delivery of machines and consumables is exceptional.  

Steve and Marie Dalton
Franchise Owners, Kiama, NSW
    

Like to Find Out More?  

If you would like further information about the opportunity to become a part of this fast growing company, please fill out the form below.  

And as they say at Espresso Essential “Life is too short to drink bad coffee!””     

Espresso Essential News

Coffee machine franchise opportunities available with award winning Espresso Essential
26/09/2011 - The winner of the BRW's Highest Growth by Outlets and Highest ...
Espresso Essential named in 2010 BRW Fast Franchise list
19/07/2011 - Espresso Essential coffee franchise has been listed in the 2010 ...
Espresso machines can save companies the cost of employee coffee breaks.
13/04/2011 - Recent research indicates that coffee drinkers make less mistakes ...
Increase staff morale and save money with an Espresso Essential coffee machine
11/04/2011 - Not all baristas are the same which means they can not all make ...
Espresso Essential discuss brand recognition and automatic coffee machines
8/04/2011 - Coffee machines are fighting a war of perception with Barista ...
A fully automatic coffee machine can save time and money when starting a coffee business
6/04/2011 - A fully automatic real bean to cup coffee machine can take away ...

Contact Espresso Essential

32 Hutchinson Street

Burleigh Heads

QLD 4220

Fax: 07 5522 0679

1300 420 984
Email
Contact Details
Espresso Essential
Fax: 07 5522 0679
32 Hutchinson Street
Burleigh Heads
QLD 4220
Visit WebsiteSend Email
Close
Visit Website
Espresso Essential
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