EFM Health Clubs open first Tasmanian club

Fitness training franchise, EFM Health Clubs , has continued a strong growth Australia wide, with the opening of its first Franchise in Tasmania. The new health club franchise, onsite at Scotch-Oakburn College Launceston, is the most recent of EFM’s 13 onsite school health clubs.

Matthew Lindblom, health club franchise group Managing Director remarked that the growth trend for EFM would continue. “We’ve invested heavily in the development of our Franchise system and we’ve got our Franchise model right in terms of onsite health clubs at hospitals and schools. This provides us with a solid platform from which to launch into new markets and build on what we’ve established in the likes of South Australia and Victoria already.

Lindblom added that although EFM was looking forward to growth ahead, the overriding focus of the EFM Franchise Support Team was on increasing existing business. “When I say that we’ve invested heavily in our system, I’m referring to having recruited talented and more importantly, motivated people to fill Franchise support roles, investing in market research and brand development and tipping significant funds into the development of what we feel is an industry-leading Online Member Records System.

“So although this certainly benefits new Franchisees entering our system, the significant positive impact this all has is on existing club revenues.”

The Member Records System provides Franchisees real-time KPI data and has been designed to improve knowledge and cut down on administration time. “We feel that Franchisees understanding their business is key to success. Our Franchisees can track their performance on an individual level or with other clubs of similar ilk. The system also has the capacity for automated email and SMS messaging for database and member management, which has slashed Franchisee admin time by up to 30% in some cases.”

Lindblom summed up current attitude of the health club franchise group, “Overall, it’s excitement. Confidence is another word that springs to mind. We’re incredibly confident in the strength of our Franchise model and really looking forward to the remainder of 2009 and beyond.”