EFM Health Clubs fitness franchisees flooded by New Year membership enquiries

Franchisees with EFM Health Clubs have started 2010 with a flood of membership enquiries thanks largely to the group’s “No Butts About It” marketing campaign. The eight week campaign commenced immediately in the New Year and extended to the end of February and has tripled the average monthly membership enquiries per fitness franchise club.

Greg Nunan, Business Development Manager at the fitness club franchise group, acknowledged a numerous factors that contributed to the phenomenal success of the campaign.

“We worked with our Franchisees to devise a marketing campaign with a compelling message and offer that was simple to deliver at a local level and at economical marketing expense for Franchisees. The campaign was structured with the goal of capitalising on the inevitable surge in gym membership interest that comes with New Years Resolutions and likely flow-on referrals that result,” he said.

Mr Nunan continued to explain that their market research revealed that 86% of members have referred EFM to someone they know, with many clubs generating more than 50% of new members via referrals. This means that the likely flow-on effect by way of member referral, given such a dramatic surge in new members early in the year, positions EFM’s fitness franchise clubs for a very positive year.