EFM Health Clubs fitness franchise upgrades online member records system

Fitness franchise group, EFM Health Clubs , has further developed its custom-built Online Member Records and Operations Manual System.

Launched in early 2006, the online system has slashed administration time for Franchisees and dramatically assisted with Franchisee’s business knowledge

Speaking of the system, Greg Nunan, EFM Business Development Manager, commented on its importance. “We engaged IT services company, Promadis, over three years ago now to build a system that would achieve two key objectives, those being to save Franchisees time and assist them in monitoring their fitness business.

“Rather than an off the shelf product, we felt it was important to deliver a tool that was customized to the needs of our Franchisees and our unique onsite school and hospital health club business models.

The system consists of the Member Records System (MRS) and an online Operations Manual.

The MRS gives Franchisees with the fitness franchise group to view real-time KPI data at an individual and group level. It delivers a range of club reports for the key areas of sales, marketing, retention and turnover. “We feel that Franchisees knowing their numbers and those that the successful clubs are achieving is key to the success of their fitness business,” according to Mr. Nunan.

The system can also automate email and SMS messaging for database and member management, has a revenue tracking component, and tracks member attendance. “It’s a one-stop-shop for our Franchisees to monitor and manage their fitness business”, Mr. Nunan said.