EFM Health Clubs Opens 50th Franchise

Innovative health club franchise, EFM Health Clubs , has continued its strong growth with the opening of its 50th Franchise. The new health club, onsite at Lyell McEwen Hospital in the Northern Suburbs of Adelaide, is also the health club franchise’s 18th club to open onsite at a hospital.

Matthew Lindblom, Managing Director with the fitness training franchise said that it was appropriate that the group’s 50th club be an onsite hospital health club. “We’ve certainly maintained steady growth over recent years, and the development of our onsite hospital staff health and fitness programs has played a major role in that.”

Lindblom continued, “our onsite hospital clubs have proven to be a true win-win for the host hospital, our Franchisees. Our hospital clients receive a quality staff health and fitness program at no cost to the organisation, and the majority of Franchisees are able to reach break even within weeks of opening.

Lindblom credited the rapid growth of the onsite hospital program sector to the strength of the model itself. “In terms of the model, the four main benefits for our Franchisees entering EFM’s innovative onsite hospital health clubs are the availability of an onsite captive audience, a rent free facility, financed equipment and subsidised memberships for staff.

“We’re certainly leading the way in the industry with the development of subsidised membership structure. It’s a huge benefit to our Franchisees as it essentially removes cost of membership as a barrier to entry for new members.

EFM health club franchise group has also developed a unique onsite school health club model, with 12 health clubs operating onsite at independent schools across Australia.

“It’s a cluttered industry overall and we’ve been able to identify a niche offering in terms of our onsite school and hospital health clubs, giving our Franchisees a strong competitive advantage,” Lindblom said.