EFM Health Clubs is a fitness business franchise that began in 1991 and now has over 60 sites across VIC, NSW, QLD, SA and TAS. Our 'niche offering' to our Franchisees is the opportunity to operate a rent free health club (it's covered by the Franchisor) onsite at hospitals and schools throughout Australia.
We’ve successfully blended the best offerings of
the gym franchise and personal training franchise models to be an Australian
fitness business leader. This is a low cost, high profit margin fitness business
and we're actively recruiting motivated new Franchisees to fill upcoming clubs
across VIC, NSW, QLD, SA, TAS and now WA.
EFM has three distinct and unique
fitness business models:
- Onsite health club franchise fitness business at a hospital where we run fitness
programs for staff of the hospital, with over 25 of these hospital programs
currently operating throughout Australia.
- Onsite health club franchise fitness business at a school where we run fitness
programs for the school and local community, with over 20 of these school
programs currently operating throughout Australia.
- Onsite health club franchise fitness business at a corporate organisation –
we’re a leading corporate fitness provider and we run corporate fitness programs
for staff of the organisation, with over 40 of these corporate programs
currently operating throughout Australia.
Service to members:
We’ve successfully blended the offerings of a personal trainer and commercial
gym proving members with a unique Personal Fitness Coaching experience that is
very affordable. At EFM we aim to create a sustainable, regular exercise habit,
and very much back up this promise with our Flexible Monthly Membership
structure. From a business model perspective, the membership structure means EFM
is an attractive fitness provider for approximately 80% of past gym users that
have tried and failed (on a 12 month contract) at a gym in the past.
In a team sport scenario, a coach provides encouragement, support and is able to
distinguish the individual requirements of every member in the team, therefore
tailoring training sessions for optimal results. We take the same principals at
EFM and add them to our proven training system. The EFM philosophy is that no
two members are the same and that every member has differing needs. Therefore
EFM members receive a Fitness Coach every session that can tailor your program
towards individual goals and provide ongoing support and guidance.
The great thing about EFM membership is that members gain unlimited access to
all sessions and Fitness Coaching, and can attend when they want and for as long
as they like. This means that EFM provides a time-effective workout for members,
another significant membership attractant.
Essentially, EFM is an ideal place for anyone looking at joining a gym or health
club. The membership structure is flexible and affordable, the ongoing member
support and guidance is unrivalled by commercial gyms, sessions are
time-effective and the focus of Fitness Coaches is very much towards member
satisfaction and results.
Franchisor services & business support for Franchisees:
- Rent Free Facility - Unmatched in the Fitness industry, it’s covered by
Franchisor!
- Low start-up costs and high profit margins
- Unique hospital, school and corporate captivate audience: Including
subsidised memberships
- Industry leading online member records system: Allowing Franchisees
complete control and analysis of data, automated SMS and email messaging and
database communication.
- Complete business systems and Operations Manual
- Finance available for Life Fitness equipment: Including a significant group
purchasing discount
- Co-ordination of club launch promotions
- Proven marketing programs, assistance and coordination
- Nationally routed 1300 EFM FIT phone number
- Initial and ongoing training with continual Franchisor support
- The ability to operate a proven business model, in a growing industry,
maximising profit and lifestyle – all at the same time!
Qualifications & experience:
EFM’s success is largely due to the group’s continuous collective input and
working efficiently as a team. All franchisees are encouraged to add input to
the business and our future direction at all times. This is highlighted by the
active involvement of the Franchise Development Group in decision making – A
group of Franchisee and Franchisor elected Franchisees that meet regularly to
discuss and develop all facets of the EFM business. EFM Franchisees have entered
our system from a range of backgrounds ranging from Casual Fitness Coaches and
EFM members, to Personal Trainers and Franchisees in other Franchise systems, to
people looking for a career change.
For more information, please visit our website.