Food on the go - Eagle Boys Pizza facts & figures

Eagle Boys Pizza

Serving up: 56 options of full-sized pizza

Facts and Figures

Franchise fee: $35,000 + GST

Working capital: $10,000

How much is invested in stock/supplies: up to $7000

Is this a turnkey operation? Yes

Royalty fee: six per cent

Marketing levy: 6.5 per cent

Term: five years with an option to renew for another five years.

Renewal fee: $5000 for another five year term with a five year option.

Lease: tenant is the franchisee

Operating hours: typically from 11 am to 11 pm

Average customer spend: varies significantly between each of Eagle Boys four business models.

The initial fee, five weeks training and legal costs are included in the franchise fee but flights, accommodation and meals during training are not. The marketing fee covers comprehensive national marketing across media such as television and letterbox, regular in-store point-of-sale updates, online and digital marketing initiatives, new product development and intensive local store marketing support together with a range of administrative and agency costs.

Supplier rebates cover costs of Eagle Boys procurement division first and foremost and surplus funds are directed into the marketing fund to enable additional advertising for franchisees.

Eagle Boys has more than 230 pizza franchise stores and a target for 2009 of more than 300. All pizzas are freshly made.