Eagle Boys Pizza roll out new design for pizza franchise stores

In a bid to improve the experience of pizza lovers and to capitalise on the latest in technology and design, Eagle Boys Pizza has begun rolling out its biggest store design makeover in its 23 year history as a pizza franchise group.

For the customer, the new store design sees space maximised in the waiting area, additional customer seating, repositioned menu boards, and inbuilt fridges. Behind the scenes, streamlined kitchen areas improve pizza making efficiency.

Enlarged photographic images on the walls, along with natural wood and earth colours have been used to reflect the Eagle Boys’ “Real” brand.

Following a successful trial of the design at Eagle Boys Calamvale, it will now be incorporated into all new stores, and will eventually feature in Eagle Boys’ 300-plus pizza franchise stores across the country as existing stores are refurbished, with over 100 Eagle Boys pizza franchise stores converted during the next 12 months.

Eagle Boys CEO Todd Clayton said the makeover was the most significant change to the store design since the pizza maker’s inception in the late 1980s.

“Today, food retailing is built on ‘customer-centricity’ - a focus on and an understanding of what customers want and need,” he said.

“About 50% of all sales are pick-up orders so customers are physically interacting with us at our stores. For this reason, we need to ensure it is a positive experience which meets their expectations. A contemporary store design is just one part of this equation, along with great-tasting pizza and excellent service.

“The new design is not only functional for customers and for staff, but also makes the most of current trends in technology and style. By adopting a fresher and more eye-catching store design, we expect not only to retain loyal customers but also attract new ones,” Clayton added. 

Eagle Boys Pizza is one of Australia’s largest pizza franchise chains and is 100% Australian-owned. It operates 303 franchised stores throughout mainland Australia and employs over 4,000 staff and makes more than 17 million pizzas a year.