Eagle Boys Pizza franchise set to soar
by
EAGLE BOYS
According to Chandresh Raniga, knowing the market and being a part of the community has helped him to select and try out local area marketing that are most effective.
"We are given a variety of tools and ideas have been built up over the years and some have worked very well for some stores while not working for others. Being part of the local community has helped us try out ideas and some have worked wonders," Raniga said.
One of the initiatives of which Raniga is most proud is the kindergarten excursions where children are given guided tours of the store.
"Kindy groups come in and we give them a guided tour of the shop explaining how their favourite pizzas are made and cooked. The kids even get to play with some real 'play dough' and make their own pizzas. This has proved very popular with kindergartens booking their trip to Eagle Boys every year," Raniga said.
The Result
Local area marketing has had a positive impact on the Mackay store which has experienced solid growth since Raniga opened the store in November 1989. The store consistently appears within the top five of best performing Eagle Boys stores nationally.
25.07.2007
FCA Member
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Contact EAGLE BOYS
Level 1, 493 Ipswich Rd
Annerley
QLD 4103
Tel: 1300 501 361
Fax: 07 3373 1099
