Dymocks Top Five Reasons to Join the Book Business

Dymocks are one of Australia’s largest and oldest books franchises with over 70 Australian stores currently in operation.

Dymocks launched their Franchise System in 1986 and offer their franchisees diverse retail channels, which cater to all kinds of booklovers – whether it be online or traditional readers.

Don Grover, Dymocks CEO lists his top reasons to join the Dymocks books retail franchises:

• Major Brand Recognition: Dymocks has been locally owned and operated for 132 years. As Australia’s largest and oldest bookseller, Dymocks is one of the most trusted and reputable brands in the country.
• Well-established and experienced: Since 1986, locally owned and operated Dymocks stores have been successfully rolled out throughout the country and abroad with over 70 Australian stores currently in operation. We began franchising over 30 years ago and have built up a recognised market-leading reputation for quality advice, value for money, professionalism and customer service.
• Independence with ongoing, on-call support: The Dymocks Retail System encourages that as a Franchise Owner, you can be in business for yourself, but not by yourself. The Dymocks Operations Team will help you maximise your sales and profitability with solutions; our professional product buyers will guide owners through the establishment of initial inventory and the merchandising set-up; and we can negotiate greater buying power with major suppliers and give owners the benefits and discounts.
• Advertising and Marketing Power: Our well-executed, centralised national marketing program supports the brand throughout the year and we offer advice for local market advertising activity and promotions. Franchise Owners pool their resources via the Dymocks Advertising Fund to be able to afford marketing programs in media such as television, radio, press, catalogues and direct mail – activities that keep Dymocks top-of-mind and drive customers your way throughout the year.
• Established customer loyalty program: Designed to reward our customer’s passion for reading and loyalty to Dymocks, the Booklover Loyalty Program continues to win fans across Australia with the database growing every week. We send eNewsletters with updates on VIP shopping events, sales, book signings and keeps the Dymocks brand top-of-mind.

Dymocks provide franchise owners the opportunity to infuse business with personal interests with an entrepreneurial touch, while enjoying the advantages, experience, backings and assistance of a large business operator.