The Domino’s franchise largest In Australia

The Domino’s Pizza franchise is the largest pizza chain in Australia in both network store numbers and network sales.

Domino’s Pizza:

· Includes 418 stores across every Australian state and territory and in New Zealand.

· Operates a hybrid model based on a combination of approximately 30 per cent corporate stores and 70 per cent being Domino’s pizza franchise outlets.

· Employs over 11,000 full-time and part-time staff in both corporate and fast food franchise outlets.

· Serves more than 700,000 pizzas every week to over 5 per cent of Australian homes.

Industry overview

· Pizza is one of Australia’s top five meal solutions.

· Domino’s Pizza operates within the Quick Service Restaurant (QSR) pizza segment of the fast food market in Australia and New Zealand. QSR outlets are major chains that are distinguishable due to standard formats, as opposed to others in the fast food franchise market.

· Interestingly for the fast food franchise market, Euromonitor reports that the Australian fast food market grew from $7,763 million in 2000 to $9,030 million in 2004 and is estimated to grow to $10,287 by 2008.

· The Domino’s franchise estimates the value of the Australian pizza market, comprising QSR outlets, small chains and others in the pizza franchise market at $1.6 billion