Overview of the Domino’s franchise

The Domino’s franchise is a dynamic, scalable pizza franchise which is a proven, successful blend of corporate and fast food franchise stores.

A member of a global pizza franchise, Domino’s has been established for more than 40 years, with 7,500 stores in more than 50 countries selling over one million pizzas a day. Global product innovation, systems, training and insights are all part of the Domino’s franchise, as is the extensive distribution systems servicing 333 stores across Australia and New Zealand.

A powerful, highly visible brand, Australia’s dominant pizza franchise ranked number one in advertising spend in the pizza industry and a distinctive advertiser in the “pizza” and “youth” markets. The fast food franchise has a highly recognised slogan: “I’ve Got the Hots for What’s in the Box with the Dots” and an easily recalled national telephone number: 131 888.

A passionate, experienced Domino’s franchise team of more than 11,000 full-time and casual staff across the nation and a highly experienced senior management team with an aggregate of more than 100 years experience in the Domino’s Pizza franchise network with a strong operational focus in the pizza franchise industry.

Proprietary management systems and technology platforms support significant expansion including the Pulse point of sale system in the fast food franchise, Domino’s Direct, the company-owned direct mail centre as well as the “Luv Lab”, a purpose built research kitchen through which new pizza concepts are regularly tested and evaluated.