New-look design for Domino's Pizza stores

Domino’s Pizza has unveiled a new store design for Australian and New Zealand outlets, rolling out nine transformed stores and with another 12 outlets expected to be completed by the end of September.

Andy Masso, Chief development officer with the fast food franchise network, said “The new-look store design has a very different feel to our current model. The softer tones and wood panelling provide a more welcoming but contemporary feel for customers.

“We’ve moved away from the bright fluorescent lights and introduced a more subtle design palette which still incorporates the red and blue of the Domino’s logo.

“With the focus on improving the customer area of our stores, the new concept creates a modern environment for customers while also making the menu and front counter easier to navigate,” he added.

The new-look pizza franchise stores include features such as natural rock feature walls, timber panels, recessed ceilings with shadow lights, repositioned menu boards and wall graphics and franchisees will have the facility to tailor the store look to suit the location, size and shape of the outlet.

Don Meij, CEO of the pizza franchise group, said “this is only the start for us and over the next three years we will continue to introduce more customer-focused initiatives, to boost our brand and reinvent what people think about us.”

This article appears courtesy of 5 Minute Franchising Newsletter