Franchisee is the face of Dominos Hawaiian pizza relaunch

Dominos have relaunched the gourmet pizza franchises’ traditional Hawaiian pizza and the face of the campaign is their largest franchisee, Nick Knight.

The fast food franchise are heeding customers calls for higher quality ingredients and better tasting products by releasing a line of new and improved pizzas, including the Hawaiian with later harvest pineapple, champagne ham and more mozzarella cheese.

“Our latest Hawaiian pizza campaign is another step in our journey to provide customers with better quality ingredients which results in tastier pizzas.

“Our commitment to this runs deeper than simply product development, it’s at the heart of all of our stores and team members across Australia. That’s why we wanted to use one of own franchisees to communicate this message,” Dominos CEO, Don Meij said.

The decision to use a franchisee as the face of the campaign stems from the confidence the gourmet pizza franchises have with the recent improvements to their menu.

Knight is the largest Dominos franchisee with 12 fast food franchises across Sydney and regional NSW including one of the busiest on Elizabeth Street in Sydney and one in Knight’s hometown of Tamworth.

He started his journey with Dominos by working for the gourmet pizza franchise to save for his first car and after working his way up the chain realised his true calling was as a franchisee.

He was able to buy out his 50% partner at his initial Elizabeth Street franchise in 2006 and has steadily expanded his business.

“Nick is a true Domino’s success story, and his excellent customer service and passion for our products made him the obvious choice to promote the new Hawaiian pizza,” Meij said.

Knight and his fast food franchises have been recognised by Dominos with numerous awards and esteems including several ‘Million dollar Club’ stores and two Dominos International ‘Gold Franny’ Awards in 2009 and 2010.

As the face of the campaign, Nick will be seen on Domino’s television commercials nationally which he said he is excited about, although also a little daunted.