Domino's gourmet pizza franchise appoints BMF to lead Australian and New Zealand advertising campaigns

Domino ’s gourmet pizza franchises will be promoted by new creative advertising agency, BMF after they were appointed to lead the company’s strategic direction and creative advertising in Australia and New Zealand.

Domino’s CEO, Don Meij said he looks forward to a long-term, successful partnership with the ad agency who took responsibility for above the line and below the line advertising on 16 May.

“I am delighted to welcome the BMF creative team to the Domino’s family and look forward to seeing the team take us to a whole new level in the future,” Meij said.

“Our promotional activity has been really successful over the past few months and we are expecting BMF to deliver even more engaging promotions and advertising campaigns to our customers.”

BMF was appointed after a three month review of key strategic agencies in Australia that revealed BMF as best suited to the gourmet pizza franchise.

“Following an extensive selection process, BMF stood out as the best creative agency - one that understands our consumers, our brand and the way we operate,” Domino’s Chief Marketing Officer Allan Collins said.

“We were very impressed with BMF’s ability to have a huge amount of empathy for our business and the steps that we need to put in place to take our emotional engagement with consumers to the next level.

BMF CEO Jeremy Nicholas said the gourmet pizza franchise was an ambitious and innovative entrepreneurial business and a great partner for BMF.