De Pot Man franchise’s unique position in the market

The garden industry in Australia has undergone an interesting change in direction and emphasis. The outdoor lifestyle interest, evidenced by the increasing media hype on garden makeovers and housing designs incorporating alfresco dining, and increasing time-poor, do-it-for-me market, has created an industry merging the outdoor and indoor sectors. De Pot Man franchise aims to capitalise on this and position the company through the re-alignment of its marketing mix.

The ceramic pot franchise positioning is to be the pots and containers specialist providing knowledge, advice and service to its customers by being professional, customer focused, a specialist and a provider of choice and variety.

Value offering in colours and finishes become important purchase decisions, as consumers increase their purchase frequency in search of variety that adds to their lifestyle, according to the retail franchise. Customers want to assert their personal lifestyle choices and aspire to having variety, says De Pot Man franchise. They seek pot products that are not widely available that allows flexibility to create their individual style, creating a huge market for De Pot Man franchise.

A great opportunity therefore exists for a ceramic pot franchise that attracts today’s consumer by offering a quality product, service, pricing and variety. This retail franchise network will set the foundation to achieving this vision. De Pot Man franchise has the potential to create value for its consumers and be the first pot and container specialist with a strong presence across Australia.