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DC Strategy

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DC Strategy
Tel: 03 8102 9200
Fax: 03 8615 7298
International Head Office
Level 5, 530 Collins Street
Melbourne
VIC 3000
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DC Strategy

Area of Expertise:Franchise consultants and solicitors Locations Serviced:Melbourne, Sydney, Brisbane, Perth and Canberra Previous Clients:Boost Juice, Flight Centre, Healthy Habits, ANZ Mortgage Solutions, Forty Winks, Matchbox, Bank West, Darrell Lea, Telstra, CBA, NAB, Hairhouse Warehouse, Fernwood, Caltex and Australia Post

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DC Strategy
Tel: 03 8102 9200
Fax: 03 8615 7298
International Head Office
Level 5, 530 Collins Street
Melbourne
VIC 3000
Visit Website Send Email
Close
About DC Strategy
DC Strategy

DC Strategy is the region’s premier franchising specialist with an experienced and respected team of franchise consultants and solicitors. As market leader our extensive practical experience ensures our clients have access to the latest franchising know how, outcomes, trends and developments to grow a better and more valuable business.

DC Strategy is the region’s leading specialist consulting and legal firm. Our specialist teams in Strategy, Franchising, International, or Legal have developed the networks and brands of many small and medium sized businesses, as well as emerging and leading companies such as Boost Juice, Flight Centre, Healthy Habits, ANZ Mortgage Solutions, Forty Winks, Matchbox, Bank West, Darrell Lea, Telstra, CBA, NAB, Hairhouse Warehouse, Fernwood, Caltex and Australia Post.

Our specialist teams have a proven track record, developed over many years, of creating more valuable businesses. These skills assist our clients to become market leaders in both national and international markets.

Specialist Franchise Consulting Team

If you need consulting advice DC Strategy brings an experienced and widely respected team of specialist franchise and distribution consultants that work closely with founders, senior management and boards to develop networks across a diverse range of industries and markets.

  • Strategy
  • Financial Analysis
  • Growth Strategy
  • Operations Manuals
  • Franchise Program Development
  • Franchise Recruitment Strategy
  • International Development
  • Corporatisation
  • Channel Strategy
  • Network Development
  • Legal Documentation
  • Merger and Acquisitions
Specialist Franchise Legal Team

If you need legal advice DC Strategy brings an experienced, dynamic and respected team of commercial, corporate and franchise lawyers, who know how to harness technical expertise, take a commercial approach and efficiently provide the right advice at the right time to assist our clients to build better and more valuable businesses.
  • Specialist Franchise Advice
  • Commercial & Corporate
  • Franchise Agreements & Disclosure Documents
  • Master Franchise & Area Development
  • Franchisor & Franchisee Representation
  • Franchising Code of Conduct Compliance
  • Licensing & Distribution
  • Legal Compliance
  • Intellectual Property
  • Commercial & Retail Leasing
  • Buying & Selling Businesses
  • Dispute Resolution
  • International
The DC Strategy legal team pride itself on its specialist and commercial approach. Our clients depend upon the development, review and execution of commercially sound legal strategy backed by documentation that protects their interests and builds better and more valuable businesses.

Global Reach

DC Strategy operates in some of the world’s leading markets. Our clients have expanded across the globe and our people have the local knowledge and the international outlook to develop a global network.

DC Strategy is grounded in operational and practical experience which has consistently created more valuable businesses for our clients, their staff, customers and shareholders.

Why speak to DCS?
  • Consulting and legal expertise
  • A depth of expertise in franchising and business growth that is second to none
  • A consistent track record of building significant businesses
  • Widely recognised as the leaders in the franchise industry
  • A network to facilitate national and international development
  • An understanding of people and a focus on your best interests
If you are contemplating a problem or opportunity of either a commercial or legal nature why not speak to us?

Melbourne   +61 3 8102 9200
Sydney       +61 2 8220 8700
Brisbane     +61 7 3015 7600
Perth          +61 8 6222 1011
Canberra     +61 2 8220 8700

DC Strategy Advice

How do I tell if a franchise system is really successful (or not so successful)? 
How do I tell if a franchise system is really successful (or not so successful)?
Look beyond the brand and the advertising and marketing material to the substance of the success or otherwise of existing franchisees. The best way to do this is to meet a good cross-section of franchisees and ask them ...
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Should I buy a new (Greenfield) franchise and start from scratch, or buy an existing franchise that is already established? 
Should I buy a new (Greenfield) franchise and start from scratch, or buy an existing franchise that is already established?
Often this is a question of your tolerance for risk, confidence in yourself and the franchise system, and of course, price. In an ideal world all new franchises would cost less than existing franchises and all franchise ...
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How should I handle a dispute with my franchisor? 
How should I handle a dispute with my franchisor?
The first step is to look in the mirror and have a reality check. Ask the question, “Is it just me or do many of the franchisees have similar issues?” A fully independent business person has only himself to blame, but ...
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How do I finance the purchase of a franchise? 
How do I finance the purchase of a franchise?
Franchising in Australia is in a very favourable position in comparison with independent businesses. The vast majority of new business start-ups use personal savings and loans from friends and family to finance a new ...
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How do I choose the right franchise for me? 
How do I choose the right franchise for me?
The key is to set your criteria before you start looking at specific franchise opportunities. You and your spouse/family should decide on key issues such as: 1. How much capital am I prepared to commit to a franchise ...
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Why should my business consider International Expansion? 
Why should my business consider International Expansion?
If you are serious about building a substantial business you should benchmark your progress against global industry peers not just your local competition. You will soon find that the world offers the opportunity to build ...
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How do I know if I am getting the right advice? 
How do I know if I am getting the right advice?
The quality of the development of the business, franchise system and legal documentation is very dependent on the quality of the advice. The research and due diligence the franchisor completes at the outset is extremely ...
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Why does the Flight Centre incentive model work so well? 
Why does the Flight Centre incentive model work so well?
The concept of skin in the game or variable pay structures within retail stores is an area that is experiencing a renewed focus in response to the near full employment status of the Australian market and the increasing ...
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Do you want to become a franchisor? 
Do you want to become a franchisor?
This is a question many business owners have contemplated and for many the decision has been the key to building a successful business. Do you have any idea of what is involved? Could it be possible given the size of ...
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When is the right time to consider franchising? 
When is the right time to consider franchising?
There is no single statistic, timing or set of circumstances that will enable anyone to give a concise answer to this question. It depends on a number of key factors but asking yourself some of these questions is a starting ...
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What did existing franchisors think about when franchising? 
What did existing franchisors think about when franchising?
Cash Flow and Profitability The first point to clarify is the business must be in operation. To contemplate developing a franchise system for what is nothing more than a well developed idea is not a sensible decision. ...
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What is the ‘Brand’ and why is it that franchisees pay significantly for it? 
What is the ‘Brand’ and why is it that franchisees pay significantly for it?
Franchisees purchase a franchise based on the brand, system, intellectual property and or product or service, which it delivers. What are you paying for and does it really exist? What's a brand name? Though a product ...
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My Franchisor is threatening to terminate the Franchise Agreement. What can I do? 
My Franchisor is threatening to terminate the Franchise Agreement. What can I do?
Termination of a Franchise Agreement can occur in two circumstances in accordance with the Franchising Code of Conduct; when there has been a breach of the Franchise Agreement by the franchisee, or when there has been ...
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What should I do and what should I look out for when entering into a retail lease agreement with a landlord?” 
What should I do and what should I look out for when entering into a retail lease agreement with a landlord?”
The Retail Leases Act (NSW) (the “Act”) and similar legislation in other states govern retail leases, granting valuable rights to you as a lessee and imposing various obligations on the lessor both before the lease is ...
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Are you selling your franchise business? What are some of the obligations that a franchisee may need to be aware of? 
Are you selling your franchise business? What are some of the obligations that a franchisee may need to be aware of?
In most cases selling a franchise business can be cumbersome and stressful at the best of times. The secret to the smooth transfer of a franchise business is to ensure that the franchisee has within ample time met or ...
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So, “good faith" is off the reform agenda. Is that a big win for franchisors? 
So, “good faith" is off the reform agenda. Is that a big win for franchisors?
Not really.  Although the  Government agreed with the views expressed in the  Opportunity not Opportunism Report that franchisors should act in good faith it has rejected the recommendation that an obligation ...
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What about “end-of-term” issues which was one of the biggest concerns of franchisees noted in the report? 
What about “end-of-term” issues which was one of the biggest concerns of franchisees noted in the report?
Much of the concern expressed in the Opportunity not Opportunism   Report related to “end-of-term” arrangements and there are a number of targeted responses. The Code will be amended to require franchisors to ...
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What about other “conduct” issues? 
What about other “conduct” issues?
The report identified a number of areas in which “opportunistic conduct” was a concern including:       Unforeseen capital expenditure Unilateral contract variation Attribution ...
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How is enforcement of the Code being strengthened? 
How is enforcement of the Code being strengthened?
The proposals for new enforcement powers are very significant and include: Pecuniary penalties  ( in effect fines of up to $1.1 million)  for misleading and unconscionable conduct Random ACCC audits ...
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Is that all? 
Is that all?
No, there’s more! The dispute resolution process is being refined. The Code will be amended to include a list of necessary and desirable behaviours aimed at discouraging  behavior which may impede the effectiveness ...
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What is your overall assessment of the package? 
What is your overall assessment of the package?
Despite ‘good faith’ not being specifically legislated for it is a very comprehensive, and tough, package. Life will be much more difficult for “rogue and unscrupulous” franchisors but also for careless and casual franchisors. ...
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When does all this happen? 
When does all this happen?
It is anticipated that the reforms will be effective early in 2010. The Expert Panel is due to report by the end of January 2010 but it has not been appointed yet which may delay the introduction of the reforms.
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The franchise sector faced three government inquires in 2008 alone. Will this regulatory reform activity continue? 
The franchise sector faced three government inquires in 2008 alone. Will this regulatory reform activity continue?
The Government has indicated  that the reforms envisaged, and the March 2008 Code  amendments will be reviewed in 2013.  It would very surprising if further franchising inquiries   are set up ...
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So what should franchisors do? 
So what should franchisors do?
The comprehensiveness of the reform package - particularly the strengthened enforcement provisions - virtually demand that franchisors carefully audit their systems, their marketing materials and protocols and their ...
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What are the franchising code of conduct amendments? 
What are the franchising code of conduct amendments?
The long anticipated amendments to the Franchising Code of Conduct as a result of the Opportunity not Opportunism and the Expert Panel reports were finally released by the government on Friday 4 June. The regulatory ...
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DC Strategy News

 
Glossary of key terms used in franchising from DC Strategy (23/04/2009)
This document provides information about a franchise system, the franchisor and the franchised business.
 
10 steps to freedom – How to buy a franchise (7/02/2009)
Far too many people jump into franchises without due consideration of the risks and a thorough assessment of the implications in both the short and long term, writes David Stafford
 
Specialist reports to provide most wide reaching and factual analysis of franchise industry in Australia (26/11/2008)
Independent research and analysis key to understanding franchise marketand giving franchisees a clearer picture.
 
Shopping round for franchisors is widespread (19/09/2008)
A recent survey, carried out by DC Strategy – the region’s premier Franchising specialist in conjunction with www.franchisebusiness.com.au, reveals that nearly half of all potential franchisees meet with 3-6 franchisors ...
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