Crema Espresso

Our extensive training and franchise systems are in place to ensure the support of your business. We provide you with a turn-key business with supervision and consulting readily available. This includes everything from full operation manuals, point of sale terminal, uniform package and full shop fit out together with ongoing research and development and an advertising and marketing plan.

The Benefits of Owning your own Crema Espresso Franchise

Buying a Crema Espresso coffee franchise has many benefits, but most importantly, it will allow you to work in an industry where you have no previous experience. With the identity, reputation and experience of Crema Espresso coffee brand, franchisees have an immediate customer base as well as synergy, by being part of a larger team with the same goals and objectives in place. A Crema Espresso Franchisee is able to open a business and avoid the costly start up mistakes by drawing upon the experience of the Franchisor. These benefits extend to the customer by the virtue of consistent quality products and service with familiar store configurations and merchandise available for purchase.

The Crema Espresso Concept

The Crema Espresso coffee franchise provides premium coffee and light meals with a focus on personalised service. This system ensures each Crema Espresso coffee franchisee works in conjunction with other franchisees. The health and prosperity of each business strengthens the Crema Espresso brand and this benefits each franchisee. A growing number of successful franchisees mean greater marketing and advertising power, more brand awareness and market penetration, new and improved systems, and more team members to share knowledge, ideas and strategies.

Crema Espresso Training

Our extensive training and franchise systems are in place to support the success of your business. We provide you with a turn-key business with supervision and consulting readily available. This includes everything from full operation manuals, point of sale terminal and full shop fit out together with ongoing research and development and an advertising and marketing plan.

Site Selection

Crema Espresso, prides itself in securing premium locations for all of its stores, to further develop the Crema Espresso brand.

Once the board at Crema Espresso has approved a site, we negotiate directly with the landlord to secure the best deal for our franchisees. Then a sublease or license is drawn between Crema Espresso and the franchisee to reflect the same conditions as the head lease.

Crema Espresso has a comprehensive site and territory selection procedure which is designed not only to showcase our premium product, but to give each site the ability to reach full brand potential, and be very successful.

The core of our selection criteria is:

• Location, Location, Location.
• Exposure
• Access
• Tenancy Mix
• Demographics
• Cost

• Marketing programs.
• Business Management and systems support.
• Technical advice.
• Assistance with staff training and selection.
• Group buying power.