Crema Espresso
FCA MemberOur extensive training and franchise systems are in place to ensure the support of your business. We provide you with a turn-key business with supervision and consulting readily available. This includes everything from full operation manuals, point of sale terminal, uniform package and full shop fit out together with ongoing research and development and an advertising and marketing plan.
The Benefits of Owning your own Crema Espresso Franchise
Buying a Crema Espresso coffee franchise has many benefits, but most importantly, it will allow you to work in an industry where you have no previous experience. With the identity, reputation and experience of Crema Espresso coffee brand, franchisees have an immediate customer base as well as synergy, by being part of a larger team with the same goals and objectives in place. A Crema Espresso Franchisee is able to open a business and avoid the costly start up mistakes by drawing upon the experience of the Franchisor. These benefits extend to the customer by the virtue of consistent quality products and service with familiar store configurations and merchandise available for purchase.
The Crema Espresso Concept
The Crema Espresso coffee franchise provides premium coffee and light meals with a focus on personalised service. This system ensures each Crema Espresso coffee franchisee works in conjunction with other franchisees. The health and prosperity of each business strengthens the Crema Espresso brand and this benefits each franchisee. A growing number of successful franchisees mean greater marketing and advertising power, more brand awareness and market penetration, new and improved systems, and more team members to share knowledge, ideas and strategies.
Crema Espresso Training
Our extensive training and franchise systems are in place to support the success of your business. We provide you with a turn-key business with supervision and consulting readily available. This includes everything from full operation manuals, point of sale terminal and full shop fit out together with ongoing research and development and an advertising and marketing plan.
Site Selection
Crema Espresso, prides itself in securing premium locations for all of its stores, to further develop the Crema Espresso brand.
Once the board at Crema Espresso has approved a site, we negotiate directly with the landlord to secure the best deal for our franchisees. Then a sublease or license is drawn between Crema Espresso and the franchisee to reflect the same conditions as the head lease.
Crema Espresso has a comprehensive site and territory selection procedure which is designed not only to showcase our premium product, but to give each site the ability to reach full brand potential, and be very successful.
The core of our selection criteria is:
- Location, Location, Location.
- Exposure
- Access
- Tenancy Mix
- Demographics
- Cost
Licence Fee
A licence fee of 7% of sales is remitted weekly, with a 2% national advertising levy.
The weekly licence fee is the income which enables Crema Espresso to continually provide the ongoing benefits to franchisees participating in the chain.
These benefits include:
- Marketing programs.
- Business Management and systems support.
- Technical advice.
- Assistance with staff training and selection.
- Group buying power
Crema has changed my life, I love being my own boss.
I am fortunate enough to have a strong base of regular customers that come in and enjoy the coffee, service and atmosphere that my team and I strive to deliver.
My store is located in the bustling restaurant strip in Broadbeach.
I chose Crema Espresso as my first business because it had a proven model as well as the support and branding associated with an established franchise.
The start of 2012 has seen the sales well up I am looking forward to continuing to make Crema Espresso Broadbeach the best it can be.
Costa Terzis, Broadbeach
We have always wanted to own our own business.
We decided to choose a franchise because we wanted to be associated with an established brand with an excellent product. After researching, we discovered Crema Espresso and the reputation it had among coffee afi cionados.
We opened our store at the base of the iconic Q1 tower and have since gained a strong customer base.
There is lots of customer interaction and you get to know a lot of people in the community, many of them becoming very good friends.
I think that people considering buying a franchise need to be passionate about the business and about the product.
Jane and Santi Medrana, Q1
We have only just joined the Crema Espresso family but already we have gathered our team and are ready for big things.
We decided to join the Crema Espresso franchise because we wanted a proven system with strong business and personal support. Although we only have one store we feel part of a greater business.
Owning a Crema Espresso store has meant making some of the best coffee on the Gold Coast, meeting new customers and chatting with regulars. We are already looking to the future and are hoping to multiply our presence in the Crema family by having several sites.
For now though we will focus on our customers and coffee, coffee, coffee.
Southport Franchisee: Beau and Heidi Gutry
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