The Country Franchising offers delicious chicken products in Australia. The Fast Food business was established in 1994. The Chicken franchise opened its first outlet in Queensland and has expanded into nearly 400 outlets in Australia and New Zealand.
Peter Austin is the founder of Country Franchising. Peter sold his previous business and worked in sales, where he found that most of the companies have no focus on after sales service to customers. This forced Peter to start his own business again with the background of his experience in maintaining a successful business and managing manufacturing, import and export and sales consultancy.
Peter planned to enter the fast food industry with an aim to offers a non greasy fried chicken product with unique taste that will bring in repeat business. Peter accomplished his plan by developing a complete franchise model to serve roast chicken and the unique Country Fried Chicken products through own and franchise outlets.
Country Franchising quotes one of the satisfied customers, who says, “For most people who do try Country Chicken the response is the same. They 'discover' that there is a difference in fried chicken. They memorise the name so they can recognise the brand next time they want fried chicken and they spread the word about their 'discovery'.”