MapInfo franchise case study: Contours

By Contours - Ladies Fitness & Weight Loss Franchise

Got a Question for Contours - Ladies Fitness & Weight Loss Franchise?

Australian women's fitness chain Contours needed a way to accurately map territories for Its fast-growing base of franchisees. After implementing MapInfo technology, the market's most comprehensive location intelligence solution, It has significantly improved the quality and accountability of its site selection processes for franchisees.

Case Study: Contours

Company: Fast growing fitness franchise for women on the go
Contours is the leading womens' fitness franchise in Australia. With more than 90 franchisees secured and 50 Contours studios already opened since the concept launched in Australia in July 2004, Contours is quickly becoming Australia's fastest growing and largest fitness enterprise - and was listed by leading business publication BRW as the franchise to watch in the next 12 months. The Australian operation is part of a global success story, with more than 500 franchisees operating studios in 23 countries. Contours opens a new studio every two days somewhere in the world.

Challenge: To take the guesswork out of identifying optimal sites and territories for potential franchisees Deciding where to locate a new business is one of the most important investment decisions to be made. No matter how great the concept, selecting the wrong location can mean the difference between success and failure.

When that business is also a franchise, the stakes are even higher. For Contours, that means defining territories that create a level playing field for each franchisee, based on a maximum ratio of one studio per 25,000 head of population.

Contours needs to be able to pinpoint site locations and territory boundaries that will give franchisees a large enough population base to optimise their investment and protect it from cannibalism by any neighbouring studios.

When Contours started offering franchises in Australia, it initially took a less than scientific approach to identifying territories, as David Hundt, Director and CEO of Contours Australia, explained.

"We had a very inexact process of picking up a street directory and thinking 'that looks like so many thousand people'," he said.

"Trying to get the right area involved a lot of guesswork and not much science. Fortunately the first territories we mapped ourselves were in regional areas so the franchise area covered the whole local population anyway."

When it came to the challenge of mapping a territory for a potential franchisee at Penrith in Sydney's heavily populated and sprawling western suburbs, it was time to take a different approach.

"After our fourth studio opening we realised the territories were such an integral part of the business from a franchisee point of view, it was critical we had them mapped as accurately as possible," Hundt said.

"The issue for us is credibility from the franchisees. It's their livelihood. We have to be able to justify and quantify the locations. We have to get it right."

MapInfo offered a solution to Contour's need for location-based intelligence that would help it deliver more accurate pinpointing of sites and territories for franchisees.

21/08/2007

Visit Website

Contact Details

Contact Contours - Ladies Fitness & Weight Loss Franchise

By sending this enquiry you will also be informed of other related opportunities.

First Name

Surname

* Your Name

So the company can address you personally

* Your Email

So the company can contact you

* Phone

So the company can contact you

State

So you receive the most relevant information

* Desired Location

* Your Budget

* Purchase Timeframe

Add Your Message

Yes No

* does not match

Send Email

Contours - Ladies Fitness & Weight Loss Franchise News

Express route to fitness with Contours (23/06/2009)

Women's express fitness franchise chain Contours is attending to franchisee financial training and boosting revenue streams as part of a long term strategy for growth, profitability and brand protection.

Contours gets franchisees into shape (8/04/2009)

Women’s express fitness franchise chain Contours is attending to franchisee financial training and boosting revenue streams as part of a long term strategy for growth, profitability and brand protection, the company’s managing ...

Contoured to Fit (30/09/2008)

When I left school at the end of year 12, I went straight into banking, getting a job with National Australia Bank.

Contours: a franchise to watch (23/07/2007)

Concept: Ladies fitness and weight loss.Territory: Australia.Training provided: Ten days initial training and extensive ongoing coaching to ensure the success of every franchise.

RSS Feed

View All 15 Contours - Ladies Fitness & Weight Loss Franchise News

Women discover Dogtech (18/12/2009)

A growing number of women are discovering the advantages of becoming a franchise operator of Dogtech International, one of Australia’s premier franchise companies in the booming pet services sector.

Jetts Fitness expanding to regional Australia (26/08/2009)

With a new club opening every weekend, Jetts Fitness is blazing a path throughout Australia with its low cost, high value, never closed club concept.

Anytime Fitness franchise exceeds projections in Australia and New Zealand (5/08/2009)

Justin McDonell and Jacinta McDonell Jimenez tried to set realistic goals for themselves when they agreed to become the first non-U.S. “master franchisees” for health club franchise group Anytime Fitness a year ago.

Fernwood founder supports Choice's call for regulation of diet fads (27/07/2009)

Diana Williams, the founder of Fernwood Women’s Health Club network, is supporting the call from Choice for pharmacy-based weight loss products to be regulated under a national accreditation system which would include minimum ...

Australia is now over 16 tonne lighter, thanks to Fernwood (24/07/2009)

Over 2,500 women have collectively lost an amazing 16,200kg and 53,000cm in Fernwood Women’s Health Club's Get Real Results weight loss challenge.

RSS Feed

Sections

Womens Franchise

MapInfo franchise case study: Contours

Contours - Ladies Fitness & Weight Loss Franchise News

Related Articles

Sections