Dessert business Cold Rock Ice Creamery franchise goes green

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The Cold Rock Ice Creamery franchise believes that every individual and organisation should contribute their bit towards reducing carbon emissions. The fast food franchise is aiming at becoming carbon neutral, which will help solve global warming. The dessert franchise has joined the global fight against carbon emissions. The Cold Rock management has thus become a member of the Carbon Reduction Institute.

The main aim of the Carbon Reduction Institute is to implement initiatives that help the business become carbon neutral by reducing carbon emissions. The term Carbon Neutral adopted by the Cold Rock Ice Creamery denotes a process that allows an individual or a business to calculate its total carbon emissions and reduce them wherever possible. The process also enables the business or an individual to counterbalance or offset the carbon emissions. This can be done by implementing green initiatives that include purchase of renewable energy resources and energy efficiency.

The Cold Rock Ice Creamery has been certified as Carbon Neutral, which means all the products purchased from the dessert franchise help support the green initiative. The fast food chain offers a wide range of products that include cakes, desserts, drinks, mix-ins and ice creams. More than 3,000 different combinations of ice cream flavours are just one of the reasons the dessert chain has gained wide popularity.

21/12/2007

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