Cold Rock Penrith Wins Local Business Award 2011

Cold Rock Ice Creamery Penrith has won a division of the Penrith Local Business Awards 2011. Since opening in September 2008, the ice cream franchises, has won the takeaway/fast food category for the third year in a row.

The Penrith Cold Rock Ice Creamery are owned by couples Paul and Rosa O’Neil and Hayden and Sheryl Ramsey. The desserts franchises, offers a creative way of enjoying ice cream by allowing customers to add chocolate, fruit, nut and lolly “mix-ins”. The creation is mixed together on a refrigerated slab, known as the Cold Rock, with up to 3,000 flavour combinations available.

“We are really excited to take out this award again given we were up against more competitors than previous years,” says Ramsey.

“Cold Rock is such a fun business to run and the concept is a winner, particularly with the kids who get so excited to watch and hear their creations being smashed together behind the counter. Our customers come up with crazy combinations like Nerds and Sour Worms mixed into bubble gum ice cream, but that’s the beauty of the ‘create your own’ concept and what makes Cold Rock such a success.”

The criteria of the awards were determined through a customer voting system based on the store’s presentation, product range and quality, value for money and customer service. A judging panel selected the winner based on a questionnaire and a mystery shopper test.
Cold Rock Penrith was in competition with Michelangelo’s, Panthers Pizza and Kebab, Wendy’s Emu Plains, Gourmet Mnterery Centro Neapean, Donut King Nepean and Southlands Pizza.

“We’ve really made an effort to be a leading store for the Cold Rock brand and to deliver only the very best experiences, from greeting customers with a smile as soon as they walk in the door to saying goodbye at the end,” says Ramsey.