Chicken Treat

A franchise built on growth success: There are now more than 60 successful Chicken Treat stores serving over six million customers annually, throughout metropolitan Perth and rural Western Australia. The current expansion focus presents fantastic opportunities for single and multi-site franchise operators who have the energy, commitment and skill to share in the potential rewards on offer.

Successful franchising the ‘Chicken Treat’ way
The Chicken Treat story, along with that of its owners, Australian Fast Foods, is a classic Western Australian success story. From humble beginnings in Perth in 1974, Chicken Treat has grown into one of the West’s largest fast food chains.

There are now more than 60 successful Chicken Treat stores serving over six million customers annually, throughout metropolitan Perth and rural Western Australia.

A virtual army of loyal Chicken Treat customers enjoy millions of Rotisserie Barbequed chickens and hundreds of tonnes of Western Australia’s favourite chips, fresh salads and delicious burgers and wraps every year.

"Franchising is an exciting method of expanding Chicken Treat by sharing the business and its rewards with other highly motivated ‘owners’, whilst providing a rapid means to grow our brand and distribution system as well.”

Right now this expansion presents fantastic opportunities for single and multi-site franchise operators who have the energy, commitment and skill to share in the potential rewards on offer.

Advertising, Branding and Product Innovation
The Chicken Treat ‘brand’ is more than simply a name, sign, symbol and design. It is a relentless, highly creative and effective marketing driven ‘campaign’ - combining branding, advertising and product innovation to great effect.

Testimony to this is the virtual ‘cult-like’ status of the iconic ‘animated chicken’ character which personifies the personable and friendly character of the Chicken Treat brand.

‘The Chicken’ is loved by an audience of all ages and demographics throughout the state and, according to the respected Western Australian business newspaper, WA Business News, is a key element in establishing Chicken Treat as one of the ‘Top 10 Brands’ in Western Australia.

Television advertising plays a major part in the Chicken Treat marketing mix. In fact Chicken Treat is now one of the largest single brand and product advertisers on Western Australian television.

Radio and press advertisements, including local metropolitan community newspapers target promotional activities and strong retail offers – specifically to the local market. They also play a crucial tactical role in enticing customers back to their local Chicken Treat stores on a regular basis.

All franchisees benefit from the statewide advertising and marketing and in turn are required to contribute a set percentage of sales to the group advertising fund.

A dedicated R&D and Supply Chain department is constantly looking to introduce new and innovative products and determine best prices for the products used.

All of the above compounds the strength and awareness of the Chicken Treat brand – at individual store level and as a large, quality Western Australian Fast Food chain.

A franchise built on growth and mutual success

If you are excited about becoming part of our growing success you may be an ideal Chicken Teat Franchisee.

You will need to have:

• A commitment to excellence in customer service
  
• An entrepreneurial spirit and strong desire to succeed
  
• A willingness to undergo training (food or retail experience isn’t essential, but the drive to learn is)
  
• The desire to be the Owner – Operator of their Chicken Treat Franchise,
  
• A strong work ethic
  
• Good leadership skills, to manage several young staff in a busy retail outlet.
  
• A high level of energy and charisma, and the ability to maintain an atmosphere of fun.
  
• The ambition to develop and grow a business, and have the passion to maximize a store’s potential.
  
• Sound management and administrative skills
  
• Willingness to follow the franchisor’s proven systems.

• Full franchise network support
  
• Intensive training; All franchisees complete a 12 week comprehensive training program
  
• Comprehensive recruitment and staff training support
  
• Ongoing marketing and promotional support
  
• Prime site selection and a complete shop fit out (for Green Fields Sites)
  
• Assistance in your application for credit and finance approval
  
• Supply, distribution and price negotiation of all product

If you are keen to be part of this leading West Australian success story with a proven track record and commitment to successful franchising, across the state then complete the form and we will be in touch.