Channel Marketing Decisions helps businesses market their products

Channel Marketing Decisions offers services to solve all types of channel marketing issues. The advertising and PR business was formed in 1991, and provides services for businesses all over the world. The consultancy services business defines marketing channels as the distribution tools used to market products or services.

Channel marketing is the relationship with marketing channels, while customer marketing is the relationship with the customer. A successful business needs to integrate its channel marketing and customer marketing. The advertising and PR business helps clients achieve this channel integration by using specialised tools and intellectual expertise.

Channel Marketing Decisions has developed a specialised location intelligence system, called the Market Footprint, that enables clients to spatially view their market. The advertising and PR business has devised the tailored software programme to run on a company Internet or Intranet. The software correlates internal client data and external data to deliver the trend of any market. The system can be linked to business intelligence software such as Cognos, Business Objects or other vendor based BI to provide a powerful location intelligence dimension to a client's data.